Conversion Funnel Analysis
Optimizing a conversion funnel
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Analyze the following conversion funnel: [STEP_1: X users] → [STEP_2: Y users] → [STEP_3: Z users] → [CONVERSION: N users]. Calculate conversion rates for each step, identify the biggest leverage point for improvement, propose 3 hypotheses to explain the drops, and suggest A/B experiments to run to improve each step.
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Précisez la période (ex: 30 jours) et la définition exacte de chaque étape (ex: 'visiteurs uniques' vs 'sessions'), sinon les taux sont faussés. Ajoutez un cadre de priorisation type ICE (Impact, Confiance, Facilité) pour que l'outil classe les hypothèses par ordre d'action, plutôt que de simples suggestions. Idéal pour un tableau de bord décisionnel.
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