Analyze growth accounting
Diagnose growth with accounting
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Perform a growth accounting analysis for [product] using the following monthly data: [list new users, resurrected users, churned users, and retained users for the past 6 months]. Calculate: monthly net growth rate, breakdown of growth by new vs retained vs resurrected users, quick ratio (new + resurrected) / churned, and identify the month-over-month trends. What does this tell us about the health of the growth engine?
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Pour affiner l’analyse, demandez aussi la répartition des nouveaux utilisateurs par canal d’acquisition et par cohorte mensuelle. Cela distingue une croissance quantitative (pic ponctuel) d’une croissance qualitative (rétention durable), et évite de surinterpréter un ratio rapide élevé dû à un effet saisonnier.
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