Competitor Content Strategy Audit
Competitive intelligence to refine editorial strategy
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Analyze the content strategy of the brands [BRAND1], [BRAND2], and [BRAND3] in the [INDUSTRY] sector. For each brand, identify: recurring themes, preferred formats, estimated publishing frequency, editorial tone, strengths, and unexploited angles. Conclude with a list of 5 differentiation opportunities for my brand.
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Pour un audit actionnable, précisez une période (ex. 6 mois) et demandez d’évaluer l’engagement (partages, commentaires) par format, pas seulement la fréquence. Ajoutez aussi une section sur les intentions de recherche couvertes par chaque concurrent : cela rendra vos 5 opportunités de différenciation bien plus concrètes et exploitables.
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