Creative brief for a content campaign
Structured launch of content campaigns
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Write a comprehensive creative brief for a content campaign about [TOPIC/SUBJECT]. The campaign lasts [DURATION] and targets [AUDIENCE]. The brief must include: primary objective (awareness/consideration/retention), key message, creative angle, brand constraints, list of deliverables by channel, success metrics, and a sample pilot content piece to validate the creative direction.
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Pour un brief exploitable, précisez dans le prompt le ton de marque (ex. corporate, décalé) et un exemple de contenu pilote formaté selon le canal prioritaire. Ajoutez aussi une section « contre-brief » : ce que la campagne ne doit pas dire, pour cadrer les équipes.
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