Build a lead nurture workflow
Nurture leads to conversion
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Design a lead nurture email workflow for [product] targeting [persona] who downloaded [lead magnet]. Map out: 6-8 emails with subject, goal, content type, send delay, and branch conditions. Include: value-first educational content in early emails, social proof in mid-sequence, objection handling before the pitch, and a time-limited offer at the end. Define the exit conditions (converted, unsubscribed, no engagement).
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Pour un workflow plus efficace, segmentez les leads dès le départ selon leur engagement initial (téléchargement seul vs navigation sur votre site post-téléchargement). Réduisez la séquence à 5 e-mails pour les leads chauds, et ajoutez un e-mail de réengagement après 7 jours sans ouverture avec un objet personnalisé basé sur leur comportement précédent.
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