Build a retention analysis
Analyze and improve retention
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Design a retention analysis for [product]. Define: retention metric (Day 1/7/30 or weekly/monthly cohort retention), analysis by [acquisition channel, persona, plan type], healthy retention benchmarks for [product category], the specific retention curve shape to aim for (quick drop vs gradual), and interventions to test at each retention drop-off point.
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Pour enrichir l'analyse, ajoutez une rétention par "action clé" (ex: premier achat ou activation d'une fonctionnalité). Cela permet d'identifier les vrais moments d'engagement et de cibler les interventions là où l'utilisateur trouve de la valeur, plutôt que sur une simple connexion.
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