Build a win-back retention campaign
Win back churned customers
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Design a win-back campaign for churned [customers/subscribers] of [product] who churned in the past [3-12 months]. Define: segmentation by churn reason (if known: price, product gaps, competition, went out of business), personalized messaging for each segment, the win-back offer (discount, new feature announcement, consultation), the multi-channel sequence (email + LinkedIn + retargeting), and success metrics (win-back rate, reactivated LTV).
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Pour chaque segment de motif de départ, testez A/B deux offres (ex. remise vs fonctionnalité inédite) et suivez le coût par client réactivé rapporté à sa LTV réelle. Les meilleurs indicateurs sont le taux de réactivation à 30 jours et le panier moyen post-reprise.
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