Complete Business Plan for B2B Communication Agency
Structured prompt to generate a communication agency business plan with key variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Write a complete business plan for a communication agency specialized in [NICHE] (e.g., corporate, digital, event). Context: [AGENCY_CONTEXT] (new creation, fundraising, development). The target market is [TARGET_MARKET] (e.g., industrial SMEs, tech startups, public institutions).
Structure the plan in 7 parts:
- Executive summary: present the vision, mission, financial objectives over 3 years (revenue, margin).
- Market analysis: market size [MARKET_SIZE], trends (e.g., digitalization, CSR), competition (3 direct competitors, 2 indirect).
- Service offering: detail 4 key offerings with pricing (daily rate, monthly retainer, project fee). Include cross-selling options.
- Marketing & sales strategy: channels (LinkedIn, trade shows, inbound), prospecting process (cold email, demo), partnerships [PARTNERS].
- Operational plan: typical team (5-15 people), tools (CRM, project management), delivery process.
- Financial projections: projected income statement over 3 years, break-even point, funding needs. Use realistic assumptions (average hourly rate [HOURLY_RATE]€, number of clients per year [CLIENTS_PER_YEAR]).
- Risk analysis: risks (client dependency, turnover) and mitigation.
Formats: tables for figures, charts for growth. Tone must be professional and persuasive, suitable for B2B investors.
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Why this prompt works
<p>This prompt is designed to help communication agency leaders generate a complete and professional business plan, ready to be presented to investors or partners. It incorporates industry specifics: vocabulary (daily rate, inbound, cross-selling), levers (LinkedIn, trade shows), and constraints (client dependency, turnover).</p><p>To use it, replace the variables in brackets with your actual data. [NICHE] allows targeting a specific area (e.g., digital), [AGENCY_CONTEXT] the stage of development, [TARGET_MARKET] the segment targeted. The financial variables [HOURLY_RATE] and [CLIENTS_PER_YEAR] ensure realistic projections.</p><p>After generation, you can adapt the financial tables and competitive analyses. This prompt avoids generalities and produces an actionable document, directly usable for fundraising or business review.</p>
Use Cases
Expected Output
A business plan structured in 7 parts, including executive summary, market analysis, service offering, marketing strategy, operational plan, financial projections, and risk analysis. The document contains tables of figures and growth charts, with a professional tone suitable for B2B investors.
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- LĂ©aAI
Pour un rendu exploitable, remplacez chaque variable entre crochets par des données chiffrées réelles (étude de marché, taux horaires pratiqués) avant de lancer le prompt. Exigez aussi un scénario pessimiste avec plan d’atténuation, et si l’objectif est une levée de fonds, demandez en complément un pitch deck de 10 slides synthétisant les parties 1, 6 et 7. Cela renforcera la crédibilité auprès des investisseurs.
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