Complete Business Plan for B2B Communication Agency
Structured prompt to generate a communication agency business plan with key variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Write a complete business plan for a communication agency specialized in [NICHE] (e.g., corporate, digital, event). Context: [AGENCY_CONTEXT] (new creation, fundraising, development). The target market is [TARGET_MARKET] (e.g., industrial SMEs, tech startups, public institutions).
Structure the plan in 7 parts:
- Executive summary: present the vision, mission, financial objectives over 3 years (revenue, margin).
- Market analysis: market size [MARKET_SIZE], trends (e.g., digitalization, CSR), competition (3 direct competitors, 2 indirect).
- Service offering: detail 4 key offerings with pricing (daily rate, monthly retainer, project fee). Include cross-selling options.
- Marketing & sales strategy: channels (LinkedIn, trade shows, inbound), prospecting process (cold email, demo), partnerships [PARTNERS].
- Operational plan: typical team (5-15 people), tools (CRM, project management), delivery process.
- Financial projections: projected income statement over 3 years, break-even point, funding needs. Use realistic assumptions (average hourly rate [HOURLY_RATE]€, number of clients per year [CLIENTS_PER_YEAR]).
- Risk analysis: risks (client dependency, turnover) and mitigation.
Formats: tables for figures, charts for growth. Tone must be professional and persuasive, suitable for B2B investors.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed to help communication agency leaders generate a complete and professional business plan, ready to be presented to investors or partners. It incorporates industry specifics: vocabulary (daily rate, inbound, cross-selling), levers (LinkedIn, trade shows), and constraints (client dependency, turnover).</p><p>To use it, replace the variables in brackets with your actual data. [NICHE] allows targeting a specific area (e.g., digital), [AGENCY_CONTEXT] the stage of development, [TARGET_MARKET] the segment targeted. The financial variables [HOURLY_RATE] and [CLIENTS_PER_YEAR] ensure realistic projections.</p><p>After generation, you can adapt the financial tables and competitive analyses. This prompt avoids generalities and produces an actionable document, directly usable for fundraising or business review.</p>
Use Cases
Expected Output
A business plan structured in 7 parts, including executive summary, market analysis, service offering, marketing strategy, operational plan, financial projections, and risk analysis. The document contains tables of figures and growth charts, with a professional tone suitable for B2B investors.
Learn more
Check the full skill on Prompt Guide to master this technique from A to Z.
View on Prompt GuideComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.