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💼BusinessIntermediateAll AIs

Writing a Winning Business Plan for Your Web Agency

Structured prompt to generate a comprehensive web agency business plan, suitable for executives and investors.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a consultant specializing in web agency creation. Write a complete business plan for a web agency named [AGENCY_NAME], based in [CITY], specializing in [SPECIALTY] (e.g., brochure sites, e-commerce, SaaS, SEO, branding). The agency primarily targets SMEs and mid-market companies (B2B) with an average ticket of [AVERAGE_TICKET] €.

The business plan must include:

  1. Executive Summary: mission, vision, 1-year and 3-year objectives.
  2. Market Analysis: size of the digital market in France, local competition (other web agencies, freelancers), trends (AI, no-code).
  3. Service Offering: packages (e.g., Starter at [PRICE1], Pro at [PRICE2], Enterprise on quote). Details of included services.
  4. Business Model: recurring (maintenance, hosting, subscription) vs. one-shot (site creation). Target margin: [MARGIN]%.
  5. Commercial Strategy: prospecting via LinkedIn, inbound marketing, partnerships with [PARTNERS]. Average sales cycle: [CYCLE] months.
  6. Financial Forecasts: projected income statement over 3 years, break-even point, initial funding needs (investment: [INVESTMENT] € in equipment, software, training).
  7. Team: key positions (project manager, developers, designers), monthly payroll: [EMPLOYEES] €.
  8. Risks: dependence on a large client, turnover, technological changes. Mitigation plan.

Format: structured text with headings, subheadings, and key figures. Use a professional tone aimed at investors or banks. Length: approximately [WORD_COUNT] words.

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Why this prompt works

<p>This prompt is designed to produce a business plan ready to be presented to banks or investors. It forces the AI to adopt a professional tone and integrate precise financial data thanks to the variables.</p><ul><li><strong>Customize</strong> the variables in brackets: [AGENCY_NAME], [CITY], [SPECIALTY], etc. The more realistic the values, the more credible the result.</li><li><strong>Use the prompt</strong> in a generative AI tool like ChatGPT or Claude. Adjust the length via [WORD_COUNT] according to your needs.</li><li><strong>Repurpose the text</strong> in your final document, checking the financial assumptions (margin, sales cycle) with your accountant.</li></ul>

Use Cases

Prepare a financing file for a bankStructure your thinking before launching a web agencyConvince a partner or investor

Expected Output

A complete business plan, structured in sections, with data (revenue, margin, salaries) and market/risk analysis. The text is in professional English.

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Glossary Terms

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