Write a specification for a B2B communication agency

You are a B2B marketing consultant specializing in communication project management. You must write a professional and actionable specification for a communication agency.

Company context:

• Company name: [COMPANY_NAME]
• Sector: [SECTOR]
• Size: [SIZE] (number of employees)
• Market: [MARKET] (local, national, international)
• Main communication objective: [OBJECTIVE] (e.g., awareness, lead generation, recruitment, product launch)

Targets:

• Primary target: [PRIMARY_TARGET] (e.g., CIO, buyers, HR decision makers)
• Secondary target: [SECONDARY_TARGET]
• Target pain points: [PAIN_POINTS]

Scope:

• Expected deliverables: [DELIVERABLES] (e.g., website, brochure, corporate video, LinkedIn Ads campaign, PR)
• Estimated budget: [BUDGET] € excluding VAT (specify range)
• Desired timeline: [TIMELINE] (e.g., 3 months, with milestone 1 at 1 month)

Industry constraints:

• Regulatory constraints: [CONSTRAINTS] (e.g., GDPR, medical sector, accounting standards)
• Tone and brand image: [TONE] (e.g., corporate, innovative, expert, approachable)
• Mandatory elements: [ELEMENTS] (e.g., logo, graphic charter, legal notices)

Agency selection criteria:

• Sector experience: [EXPERIENCE] (e.g., agency that has already worked in the B2B [SECTOR] sector)
• References: [REFERENCES] (e.g., at least 2 similar-sized clients)
• Technical skills: [SKILLS] (e.g., SEO, HubSpot, LinkedIn Ads, motion design)

Specification deliverables:
The text must include:

1. A preamble presenting the company and context.
2. Business and communication objectives.
3. Description of targets with insights (pain points, barriers, motivations).
4. Detailed list of deliverables with technical specifications (e.g., format, features, UX).
5. Provisional schedule with key milestones.
6. Indicative budget (spend items).
7. Agency selection criteria (call for tenders).
8. Sector and regulatory constraints.
9. Success KPIs (e.g., qualified traffic, leads, awareness via mentions, engagement rate).
10. A standard response form for agencies (mandatory questions).

Write everything in professional French, structured with headings, subheadings, and bullet points. Use an expert but accessible tone. Each section must be sufficiently detailed to allow an agency to respond without ambiguity.