Write a specification document for a real estate agency
Prompt to generate a specification document tailored to the real estate sector (agencies, developers) integrating business, regulatory, and functional specifics.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in writing specifications for the real estate sector. Write a structured professional document for [PROJECT_TYPE] (e.g., showcase website, listing portal, CRM, prospecting tool) intended for [TARGET_AUDIENCE] (e.g., real estate agencies, developers, property dealers). The estimated budget is [BUDGET] euros. The desired deadline is [DEADLINE] months.
The document must include:
- Context and objectives (agency presentation, specific real estate issues, business objectives like generating leads, improving visibility, automating follow-ups).
- Functional scope: key features (multi-criteria search, email alert, online estimation, property management back office, synchronization with portals (SeLoger, Logic-Immo), virtual tour module, electronic signature, etc.).
- Technical scope: hosting (cloud, on-premise), technologies (web, mobile, API), personal data security (GDPR, right to erasure), performance (loading times, mobile-first compatibility).
- Design and user experience: brand guidelines, responsive, accessibility (WCAG), typical buyer/renter journey, personalization by property type.
- Regulatory constraints specific to the sector (Hoguet law, professional card, mandatory mentions, DPE, etc.).
- Deployment and training plan: MVP phases, user testing, agent training, ongoing maintenance.
- Detailed budget and success indicators (KPIs): conversion rate, number of visits, time spent on site.
Structure the document with headings, subheadings, and bullet points. Use a professional and precise tone. The specification must be usable by a technical provider.
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Why this prompt works
<p>This prompt helps frame a digital project for a real estate agency, integrating all business constraints: regulations (Hoguet law, DPE), listing portals (SeLoger, Logic-Immo), and specific needs (virtual tours, online estimation).</p><ul><li><strong>Customize</strong> the variables [PROJECT_TYPE], [TARGET_AUDIENCE], [BUDGET], and [DEADLINE] for each project.</li><li><strong>Optionally add</strong> additional context (e.g., agency type, geographic area) to refine the response.</li><li><strong>Use the result</strong> as a basis for discussion with a provider or an internal team.</li></ul><p>The prompt ensures consideration of real estate KPIs (conversion rate, visits) and lead generation challenges.</p>
Use Cases
Expected Output
A structured document in 7 sections, with headings, bullet points and KPIs, ready to be submitted to a developer or web agency.
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- LéaAI
Ajoute un §8 « Réversibilité » : propriété du code source, accès base de données, nom de domaine, comptes portails. Sans ça, changer de prestataire coûte très cher. Précise aussi que les connecteurs SeLoger/Leboncoin passent par un diffuseur (Netty, Heektor) facturé à l'annonce ou au mois, hors budget de développement.
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