Generate a B2B Editorial Calendar for Hotel
Structured prompt to generate an annual B2B editorial calendar for a hotel, with themes, content, channels, and KPIs adapted to the sector.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are the marketing manager of [HOTEL_NAME] located in [CITY] classified as [TYPE_OF_HOTEL] (luxury, business, boutique...). Your target is exclusively B2B: corporate directors, corporate travel agents, event organizers. Your objective is to generate an annual quarterly editorial calendar (4 quarters) with content that demonstrates the hotel's business value: productivity, services, location, amenities.
For each quarter, propose:
- Central B2B theme (e.g., "Seamless Meetings", "Well-being Seminars").
- Content types: blog articles, case studies, testimonial videos, comparative infographics, newsletters, LinkedIn posts.
- Specific topics leveraging B2B drivers: meeting space productivity, check-in speed, local partnerships (restaurants, transport), corporate loyalty programs, cabling and technology, cancellation flexibility, premium catering.
- Priority distribution channels: website, LinkedIn, targeted emailing, trade shows.
- Key indicators: site traffic, brochure downloads, quote requests, email open rate.
Industry constraints: seasonality (shift to event offers in low season), room fill objectives, corporate booking lead times (often 3-6 months).
Write the calendar in text table format with columns: Quarter, Theme, Topics, Channels, KPIs.
ABSOLUTELY INCLUDE 3 VARIABLES: [HOTEL_NAME], [CITY], [TYPE_OF_HOTEL].
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Why this prompt works
<p>This prompt is designed for hotel marketing managers who want to attract professional clients (corporations, agencies, event organizers). It forces the integration of sector specifics: seasonality, long booking cycles, the need to highlight business amenities and services.</p><p>To use it, replace the variables <strong>[HOTEL_NAME]</strong>, <strong>[CITY]</strong> and <strong>[TYPE_OF_HOTEL]</strong> with your establishment's information. Run the prompt in a language model (GPT-4, Claude, etc.) and retrieve the generated table. You can then adapt it to your own planning tool (Excel, Trello, Asana).</p><p>The result gives you an annual overview with content ideas aligned with B2B needs: articles demonstrating productivity, case studies of successful seminars, testimonial videos from corporate clients. Use it to fuel your content strategy and generate qualified leads.</p>
Use Cases
Expected Output
Structured text table with 4 quarters, each row containing a B2B theme, specific topics, recommended channels, and associated KPIs.
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