Write a High-Performing B2B Email Campaign for a Law Firm
Structured prompt to generate a sequence of 3 B2B emails for a law firm, with GDPR and ethical constraints.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a legal marketing expert. Write a B2B email campaign for a law firm called [FIRM_NAME], specialized in [PRACTICE_AREA] (e.g., corporate law, intellectual property, labor law). The goal is to generate consultation appointments with qualified prospects: business executives, general counsel, procurement managers, marketers, and agencies.
Structure the campaign into 3 emails:
- Email 1: Catchy subject line + Problem-introducing opener (e.g., '3 legal risks you might be ignoring') + link to value-added content (guide, checklist, webinar).
- Email 2: Client case / testimonial (anonymized) including [TARGET_SECTOR] (e.g., tech, healthcare, industry) + discovery meeting proposal.
- Email 3: Urgency / last reminder: limited-time offer of [CONSULTATION_OFFER] (e.g., free legal audit, discounted consultation at -30%).
Use an expert yet accessible tone. Avoid overly technical legal jargon. Include social proof: 'Since [YEARS_OF_EXPERIENCE], we have supported over [NUMBER_OF_CLIENTS] companies.' Adapt the call-to-action to each step: download, book, take advantage.
Comply with GDPR regulations: remind at the bottom of each email of the possibility to unsubscribe, and include a sentence about confidentiality (e.g., 'This email contains information covered by professional secrecy.').
Do not forget the ethical constraints of lawyers: no aggressive solicitation, no promises of results. Highlight competence, responsiveness, and discretion. Value proposition: 'Benefit from a first confidential, no-obligation discussion with an expert lawyer.'
Generate each complete email (subject line, preheader, body, signature) with variables in [BRACKETS] where the firm will need to personalize.
Personalize this prompt with LĂ©a
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt is designed for legal marketing professionals or lawyers who want to automate their email prospecting. It incorporates sector-specific features: obligation of discretion, professional secrecy, prohibition of promises of results. Variables in brackets allow quick personalization.</p><p>To use this prompt, replace each [VARIABLE] with your firm's actual information. For example: [FIRM_NAME] → 'Dupont Law Firm', [PRACTICE_AREA] → 'corporate law', [CONSULTATION_OFFER] → 'free 30-minute consultation'. Test the emails on a small sample before mass sending.</p><p>Tips: Use a GDPR-compliant emailing tool (Mailchimp, Brevo). Personalize the subject line with the prospect's name. Track open and click rates to iterate. Feel free to enrich the prompt with persona information (e.g., [PROSPECT_TITLE]).</p>
Use Cases
Expected Output
A complete sequence of 3 B2B emails (subject line, preheader, body, signature) tailored for a law firm, integrating sector-specific constraints (GDPR, ethics).
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Pensez à segmenter votre liste par secteur et par type de prospect : un dirigeant n’a pas les mêmes préoccupations qu’un directeur juridique. Adaptez l’objet et l’accroche de l’email 1 à chaque segment pour augmenter l’ouverture. Testez aussi deux versions de l’offre de l’email 3 (audit gratuit vs consultation à -30%) pour mesurer ce qui convertit le mieux.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Rewrite an existing landing page
CRO Optimization
Generate a B2B Content Strategy for an Industrial SME
Generate a B2B content strategy tailored for an industrial SME, with pillar segmentation, KPIs, and calendar.
Write an SEO Article for a Construction Artisan: The Ultimate Prompt
Professional prompt to generate B2B SEO-optimized blog articles, tailored for construction artisans with industry vocabulary and regulatory constraints.
Create a High-Powered SEO Category Page for Your DIY E-commerce Store
Structured prompt to generate an SEO-optimized DIY e-commerce category page, with key variables and actionable sections.