Write a High-Performing B2B Email Campaign for a Law Firm

You are a legal marketing expert. Write a B2B email campaign for a law firm called [FIRM_NAME], specialized in [PRACTICE_AREA] (e.g., corporate law, intellectual property, labor law). The goal is to generate consultation appointments with qualified prospects: business executives, general counsel, procurement managers, marketers, and agencies.

Structure the campaign into 3 emails:

1. Email 1: Catchy subject line + Problem-introducing opener (e.g., '3 legal risks you might be ignoring') + link to value-added content (guide, checklist, webinar).
2. Email 2: Client case / testimonial (anonymized) including [TARGET_SECTOR] (e.g., tech, healthcare, industry) + discovery meeting proposal.
3. Email 3: Urgency / last reminder: limited-time offer of [CONSULTATION_OFFER] (e.g., free legal audit, discounted consultation at -30%).

Use an expert yet accessible tone. Avoid overly technical legal jargon. Include social proof: 'Since [YEARS_OF_EXPERIENCE], we have supported over [NUMBER_OF_CLIENTS] companies.' Adapt the call-to-action to each step: download, book, take advantage.

Comply with GDPR regulations: remind at the bottom of each email of the possibility to unsubscribe, and include a sentence about confidentiality (e.g., 'This email contains information covered by professional secrecy.').

Do not forget the ethical constraints of lawyers: no aggressive solicitation, no promises of results. Highlight competence, responsiveness, and discretion. Value proposition: 'Benefit from a first confidential, no-obligation discussion with an expert lawyer.'

Generate each complete email (subject line, preheader, body, signature) with variables in [BRACKETS] where the firm will need to personalize.