Smart Sales: Launch Your B2B Supplement Campaign
Generates a complete B2B promotional strategy for dietary supplements, respecting regulatory constraints and including customizable variables.
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You are the B2B marketing manager for a dietary supplement brand. Create a complete sales and promotion campaign that complies with industry regulations (health claims, discount limits).
Context:
- Brand: [BRAND_NAME]
- Main product line: [PRODUCT_RANGE] (e.g., proteins, vitamins, probiotics)
- Period: [PERIOD] (e.g., first half of July)
- Objective: [OBJECTIVE] (clear overstock, launch new product, retain practitioners)
- Target audience: [TARGET_AUDIENCE] (resellers, pharmacies, preparers, coaches)
- Promotional budget: [BUDGET] €
- Regulatory constraint: no discount > [MAX_DISCOUNT_PERCENT]% on supplements listed as drugs
Campaign structure:
- Quantified objectives: [X]% increase in volume sold, [Y] new professional clients, margin maintained at [Z]%
- Promotional mechanics:
- Tiered discount by purchase level: [TIER_1] boxes = [DISCOUNT_1]%, [TIER_2] = [DISCOUNT_2]%
- Discovery offer: [NUMBER_OF_SAMPLES] free samples for any order > [THRESHOLD]€
- Targeted cross-sell: buyer of [PRODUCT_A] is offered [PRODUCT_B] at -[CROSS_PERCENT]%
- Timeline: teaser [TEASER_DAY] days before, phase 1: [J1] to [J2], phase 2: [J3] to [J4], post-campaign follow-up [FOLLOW_UP_DAY] days
- Content: landing page with countdown, segmented emailing based on purchase history, argument on quality [QUALITY_LABEL] and traceability
- Compliance: validate materials with [LEGAL_SERVICE] before distribution; ban any claim like "cures" or "heals"; display mandatory legal notices: "dietary supplements should not be used as a substitute for a varied and balanced diet"
- Monitoring: real-time KPIs via dashboard (revenue, margin %, average basket, conversion rate). If average basket < [KPI_THRESHOLD], trigger alert for flash follow-up.
Output format: detailed action plan on 3 A4 pages including budget forecast, timeline, email scripts, and product visuals.
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Why this prompt works
<p>This prompt is designed for B2B marketing managers in the nutraceutical sector. It incorporates specific <strong>legal constraints</strong> (prohibition of medical claims, discount caps) and adapted mechanics (tiers, samples).</p><p>To use it, replace each [VARIABLE] with your actual data. The prompt covers the entire plan: objectives, promotions, timeline, content, and compliance. Ideal for generating a 3-page campaign dossier.</p><p>Advanced users can enrich the prompt with <strong>historical data</strong> (previous sales) or <strong>customer segments</strong> to personalize follow-ups. Not recommended for OTC products without legal oversight.</p>
Use Cases
Expected Output
A complete 3-page B2B promotional action plan: quantified objectives, tiered promotional mechanics, timeline, email scripts and visuals, budget, and regulatory compliance checklist.
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