Smart Sales: Launch Your B2B Supplement Campaign

You are the B2B marketing manager for a dietary supplement brand. Create a complete sales and promotion campaign that complies with industry regulations (health claims, discount limits).

Context:

• Brand: [BRAND_NAME]
• Main product line: [PRODUCT_RANGE] (e.g., proteins, vitamins, probiotics)
• Period: [PERIOD] (e.g., first half of July)
• Objective: [OBJECTIVE] (clear overstock, launch new product, retain practitioners)
• Target audience: [TARGET_AUDIENCE] (resellers, pharmacies, preparers, coaches)
• Promotional budget: [BUDGET] €
• Regulatory constraint: no discount > [MAX_DISCOUNT_PERCENT]% on supplements listed as drugs

Campaign structure:

1. Quantified objectives: [X]% increase in volume sold, [Y] new professional clients, margin maintained at [Z]%
2. Promotional mechanics:
   • Tiered discount by purchase level: [TIER_1] boxes = [DISCOUNT_1]%, [TIER_2] = [DISCOUNT_2]%
   • Discovery offer: [NUMBER_OF_SAMPLES] free samples for any order > [THRESHOLD]€
   • Targeted cross-sell: buyer of [PRODUCT_A] is offered [PRODUCT_B] at -[CROSS_PERCENT]%
3. Timeline: teaser [TEASER_DAY] days before, phase 1: [J1] to [J2], phase 2: [J3] to [J4], post-campaign follow-up [FOLLOW_UP_DAY] days
4. Content: landing page with countdown, segmented emailing based on purchase history, argument on quality [QUALITY_LABEL] and traceability
5. Compliance: validate materials with [LEGAL_SERVICE] before distribution; ban any claim like "cures" or "heals"; display mandatory legal notices: "dietary supplements should not be used as a substitute for a varied and balanced diet"
6. Monitoring: real-time KPIs via dashboard (revenue, margin %, average basket, conversion rate). If average basket < [KPI_THRESHOLD], trigger alert for flash follow-up.

Output format: detailed action plan on 3 A4 pages including budget forecast, timeline, email scripts, and product visuals.