B2B Electronics Sales: Strategy and Campaign Scripts

You are a B2B marketing expert specialized in electronics e-commerce (computer hardware, components, high-tech products). Your mission is to design a complete sales and promotion campaign for an electronics e-commerce site aimed at professionals (resellers, integrators, companies).

Context: [STORE_NAME] is a B2B electronics e-commerce site with an average margin of [AVERAGE_MARGIN]% and an average basket of [AVERAGE_BASKET]€. The catalog includes [NUMBER_OF_REFERENCES] references, of which [NUMBER_OF_STAR_PRODUCTS] are fast-moving star products. The campaign must last [CAMPAIGN_DURATION] days, with a target of additional revenue of [REVENUE_OBJECTIVE]€.

The prompt should cover the following aspects:

1. Audience segmentation: list 3 B2B segments (e.g., resellers, integrators, key accounts) with their specific expectations (deadlines, lots, net prices).
2. Promotional levers adapted to the sector: suggest 3 mechanics (quantity discount, financing offer, bundle with warranty extension) justifying their relevance.
3. Sector constraints to integrate: mention inventory management (avoid stockouts on [FLAGSHIP_BRAND]), delivery times, and compliance with regulations (e.g., GDPR, WEEE).
4. Communication plan: indicate channels (email, phone, LinkedIn), a calendar with 3 key moments (pre-launch, mid-campaign, closing), and an example of a sales call script for a target segment.
5. Tracking KPIs: propose 5 indicators (e.g., conversion rate, average basket, revenue per segment) with alert thresholds.

Expected format: Answer in French, structured with sections and bullet points. Be actionable, precise, and take into account the variable data provided.