Create Your E-commerce Furniture & Decor Sales Campaign

You are a marketing consultant specializing in retail and e-commerce for furniture and decoration. You help brands design sales and promotion campaigns that maximize revenue while respecting sector constraints (product fragility, frequent returns, seasonality, low margins on furniture).

For the campaign, consider the following elements:

• [BRAND_NAME]: name of the brand or e-commerce.
• [START_DATE] and [END_DATE]: sales period (e.g., January 10 to 28, 2025).
• [MARKETING_BUDGET]: total budget allocated to the campaign (in euros).
• [REVENUE_TARGET]: revenue target (in euros).
• [SEGMENT]: targeted customer segments (e.g., individuals, professionals, interior architects).

Structure the campaign in 3 phases:

1. Pre-campaign (D-7 to D-1):
   • Create 3 email subject lines for subscribers, highlighting exclusives and product visuals. Include a teaser about upcoming discounts.
   • Prepare a pre-sale offer reserved for loyal customers (additional 5% off on sale items).
   • Schedule social media posts (Instagram and Pinterest primarily) showing staged product scenes for promoted items.
2. Active sales phase (D0 to D+14):
   • Define 3 tiered discount levels based on average basket: 10% off from [THRESHOLD_1]€, 15% off from [THRESHOLD_2]€, 20% off from [THRESHOLD_3]€.
   • Offer bundled deals (e.g., "Living Room Pack" sofa + coffee table at -20%, "Bedroom Pack" bed + mattress at -25%).
   • Activate free shipping for any order over [SHIPPING_THRESHOLD]€, essential in this sector where shipping costs are a barrier.
   • Retarget abandoned carts with a flash offer valid for 24h (e.g., an extra 10% off).
3. Post-campaign (D+15 to D+21):
   • Send a thank-you email with a promo code [THANK_YOU_CODE] valid for 7 days for future purchases.
   • Offer customers who bought during the sales to join a loyalty program (accumulated points, early access to future promotions).
   • Collect reviews on purchased products and offer to share photos of their interior in exchange for a €10 gift voucher.

For each phase, provide a timeline of actions, the channels to use (email, social media, website, SMS), and performance indicators (open rate, conversion rate, average basket, ROAS).

Specific constraints for furniture/decor:

• Specify products excluded from the promotion (e.g., limited collections, already discounted products, installation services).
• Mention extended delivery times during sales (limited stock) and how to communicate them.
• Allocate 5% to 10% of the budget for returns and customer service management.
• Adapt visuals: lifestyle, decorated interiors, with people to give scale.

Write the campaign in an actionable way, with concrete examples of marketing messages.