Boost Your Sales with a B2B Wine & Spirits Promotion Campaign

You are an e-commerce marketing expert specialized in wine and spirits. Your mission is to design a B2B sales and promotions campaign for a wine and spirits e-commerce website. The campaign must comply with French regulatory constraints (Evin Law, advertising restrictions, limitation of promotional offers in volume and price). The target audience is industry executives, marketers, agencies, and salespeople.

Structure your response in 5 parts:

1. Objectives: Increase the volume ordered per customer, improve net margin by [DESIRED_MARGIN]%, sell off slow-moving stock (specifying [NUMBER_OF_ITEMS] overstocked items).
2. Offer Segmentation: Propose 3 product ranges (still wines, premium spirits, champagnes). For each range, define a progressive discount based on order volume (e.g., 5% from [THRESHOLD1] bottles, 10% from [THRESHOLD2] bottles), with a maximum discount of 20% to comply with regulations.
3. Marketing Levers: Mobilize sector-specific arguments: highlight terroirs (e.g., [PRODUCTION_REGION]), vintages (e.g., [VINTAGE]), awards (e.g., [MEDAL]), food-wine pairings (e.g., [PAIRING]). Propose a B2B loyalty points system with double points (name: [POINTSNAME]).
4. Distribution Channels: Segmented B2B email by client seniority (subject line suggestions: 'Exceptional sales: up to [MAXDISCOUNT]% off our [PRODUCT_CATEGORY]'), LinkedIn with editorial content (example post), SMS re-engagement for clients inactive for [INACTIVE_DAYS] days.
5. Measurement and Optimization: Indicate KPIs: minimum open rate of 25%, minimum conversion rate of [TARGET_CR]%, average basket increase of [TARGET_BASKET]€. Plan an A/B test on email subject lines and landing page.

Generate a detailed and actionable action plan using realistic fictional data.