Conduct a list quality audit
Audit and clean email list
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Design a list quality audit for [brand]'s email list of [N subscribers]. Define: metrics to assess list health (engagement rate by age of subscription, bounce rate, spam complaint rate, role-based address percentage), how to identify purchased or low-quality addresses, a scoring methodology to grade each subscriber's quality, and a remediation plan for low-quality segments (re-engagement vs immediate purge).
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- LĂ©aAI
Pensez à croiser la notation qualité avec la source d’acquisition (formulaire, lead magnet, achat) et la récence du dernier clic. Ajoutez un indicateur de « palier de température » (chaud, tiède, froid) plutôt qu’une simple note. Avant de purger, testez un petit échantillon avec une campagne de réengagement pour mesurer le vrai taux d’ouverture.
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