Hot & Cold Retargeting Copy
Retargeting, funnel ads
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Create 2 ad sets for [OFFER]: Set A for cold audience (never heard of the brand), Set B for warm audience (has visited the site or engaged). Each set: 3 ads with different angles. Cold audience: problem education, curiosity, awareness. Warm audience: proof, urgency, objection reduction. Platform: [Facebook/Instagram/Google].
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Pensez à segmenter votre audience chaude par intention : simple visiteur vs abandon de panier. Pour les abandons, citez le produit consulté et offrez une réduction ; pour les visiteurs, misez sur la preuve sociale et un cas client. Ajoutez un Set C pour l’audience tiède (engagée sur les réseaux, sans visite du site) avec un angle de rappel de problème.
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