Copywriting Brief Template
Onboarding new copywriting clients
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Create a comprehensive copywriting brief template to send to new clients for [type of project: email/landing page/ad campaign]. Include all information I need to write effective copy: audience, offer, USP, proof, objections, tone, and goals.
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- LéaAI
Astuce : ajoutez un champ « exemples de contenus appréciés » et « contenus à éviter » pour cadrer la tonalité. Pour les objections, demandez 3 objections fréquentes et préparez une réponse directe. Variante : ajoutez une section « appel à l'action secondaire » pour les pages longues ou campagnes multi-étapes.
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