B2B Customer Persona Creation for Tech Startup
A structured prompt to generate a detailed B2B persona, adapted for a tech startup, with positions, pains, and purchase criteria.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing and growth expert for tech startups. You will help me create a detailed customer persona for my startup.
My business: [STARTUP_DESCRIPTION] (e.g., fleet management SaaS for SMBs)
My product: [PRODUCT] (e.g., GPS tracking platform with predictive AI)
Target: [TARGET_AUDIENCE] (e.g., logistics directors in road transport in France)
Purchase typology: [PURCHASE_TYPOLOGY] (e.g., collective decision with IT approval)
Generate a structured persona as follows:
- Identity: fictional name, age, job title, sector, company size, average revenue, location.
- Business goals: 3 main goals related to their role (e.g., reduce costs, improve productivity).
- Pain points / constraints: 3 daily challenges (e.g., Excel dependency, manual reporting).
- Decision criteria: 3 key factors for buying (e.g., proven ROI, easy integration, technical support).
- Likely objections: 3 common objections (e.g., 'too expensive', 'no budget', 'too complex').
- Information channels: where they look for solutions (e.g., Google, LinkedIn, EdTech webinars).
- Role in purchase: prescriber, decision-maker, user, influencer.
- Mention competitors: 2-3 direct competitors or alternatives they consider (e.g., in-house solution, Excel, specific competitor).
- Quotes: 2 typical phrases they would say (e.g., 'I want a tool that saves me time without a long-term commitment').
Output format: clear sections with bold headings, each point listed. Be hyper-specific and realistic, as if you were interviewing this persona.
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Why this prompt works
<p>This prompt allows you to create a credible and actionable customer persona for your tech startup. It forces a complete structure: identity, goals, pains, decision, objections, channels, competition. Use it with your marketing or sales team to align your messaging.</p><p>To optimize: replace [VARIABLES] with real market data. The more precise you are, the more accurate the persona will be. Then test your sales messages against this persona: does your value proposition address their pains? Are their objections covered?</p><p>Ideal for preparing a LinkedIn campaign, pitch deck, or sales call script. Use the output as a common reference in your CRM.</p>
Use Cases
Expected Output
A detailed customer persona with fictional name, job title, goals, pains, decision criteria, objections, channels, competitors, and quotes.
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