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📢MarketingBeginnerAll AIs

B2B Customer Persona Creation for Tech Startup

A structured prompt to generate a detailed B2B persona, adapted for a tech startup, with positions, pains, and purchase criteria.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B marketing and growth expert for tech startups. You will help me create a detailed customer persona for my startup.

My business: [STARTUP_DESCRIPTION] (e.g., fleet management SaaS for SMBs)
My product: [PRODUCT] (e.g., GPS tracking platform with predictive AI)
Target: [TARGET_AUDIENCE] (e.g., logistics directors in road transport in France)
Purchase typology: [PURCHASE_TYPOLOGY] (e.g., collective decision with IT approval)

Generate a structured persona as follows:

  1. Identity: fictional name, age, job title, sector, company size, average revenue, location.
  2. Business goals: 3 main goals related to their role (e.g., reduce costs, improve productivity).
  3. Pain points / constraints: 3 daily challenges (e.g., Excel dependency, manual reporting).
  4. Decision criteria: 3 key factors for buying (e.g., proven ROI, easy integration, technical support).
  5. Likely objections: 3 common objections (e.g., 'too expensive', 'no budget', 'too complex').
  6. Information channels: where they look for solutions (e.g., Google, LinkedIn, EdTech webinars).
  7. Role in purchase: prescriber, decision-maker, user, influencer.
  8. Mention competitors: 2-3 direct competitors or alternatives they consider (e.g., in-house solution, Excel, specific competitor).
  9. Quotes: 2 typical phrases they would say (e.g., 'I want a tool that saves me time without a long-term commitment').

Output format: clear sections with bold headings, each point listed. Be hyper-specific and realistic, as if you were interviewing this persona.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt allows you to create a credible and actionable customer persona for your tech startup. It forces a complete structure: identity, goals, pains, decision, objections, channels, competition. Use it with your marketing or sales team to align your messaging.</p><p>To optimize: replace [VARIABLES] with real market data. The more precise you are, the more accurate the persona will be. Then test your sales messages against this persona: does your value proposition address their pains? Are their objections covered?</p><p>Ideal for preparing a LinkedIn campaign, pitch deck, or sales call script. Use the output as a common reference in your CRM.</p>

Use Cases

Prepare a nurturing email campaignWrite targeted landing pagesTrain sales teams

Expected Output

A detailed customer persona with fictional name, job title, goals, pains, decision criteria, objections, channels, competitors, and quotes.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

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