B2B Customer Persona Creation for Tech Startup
A structured prompt to generate a detailed B2B persona, adapted for a tech startup, with positions, pains, and purchase criteria.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing and growth expert for tech startups. You will help me create a detailed customer persona for my startup.
My business: [STARTUP_DESCRIPTION] (e.g., fleet management SaaS for SMBs)
My product: [PRODUCT] (e.g., GPS tracking platform with predictive AI)
Target: [TARGET_AUDIENCE] (e.g., logistics directors in road transport in France)
Purchase typology: [PURCHASE_TYPOLOGY] (e.g., collective decision with IT approval)
Generate a structured persona as follows:
- Identity: fictional name, age, job title, sector, company size, average revenue, location.
- Business goals: 3 main goals related to their role (e.g., reduce costs, improve productivity).
- Pain points / constraints: 3 daily challenges (e.g., Excel dependency, manual reporting).
- Decision criteria: 3 key factors for buying (e.g., proven ROI, easy integration, technical support).
- Likely objections: 3 common objections (e.g., 'too expensive', 'no budget', 'too complex').
- Information channels: where they look for solutions (e.g., Google, LinkedIn, EdTech webinars).
- Role in purchase: prescriber, decision-maker, user, influencer.
- Mention competitors: 2-3 direct competitors or alternatives they consider (e.g., in-house solution, Excel, specific competitor).
- Quotes: 2 typical phrases they would say (e.g., 'I want a tool that saves me time without a long-term commitment').
Output format: clear sections with bold headings, each point listed. Be hyper-specific and realistic, as if you were interviewing this persona.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt allows you to create a credible and actionable customer persona for your tech startup. It forces a complete structure: identity, goals, pains, decision, objections, channels, competition. Use it with your marketing or sales team to align your messaging.</p><p>To optimize: replace [VARIABLES] with real market data. The more precise you are, the more accurate the persona will be. Then test your sales messages against this persona: does your value proposition address their pains? Are their objections covered?</p><p>Ideal for preparing a LinkedIn campaign, pitch deck, or sales call script. Use the output as a common reference in your CRM.</p>
Use Cases
Expected Output
A detailed customer persona with fictional name, job title, goals, pains, decision criteria, objections, channels, competitors, and quotes.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Diagnose a follower growth plateau
Restart stalled follower growth
Analyze Meta Ads Campaign Metrics
This prompt transforms your raw Meta Ads data into an actionable diagnosis, pinpointing exactly where to optimize to improve your advertising ROI.
Write copy for different funnel stages
Write stage-appropriate emails
Build a community-led growth strategy
Build community-driven growth