Design a pricing strategy
Design product pricing
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Design a pricing strategy for [product] in the [market]. Current state: [describe current pricing or that it is new]. Analyze: value metric selection, packaging options (1-3 tiers), price point recommendations using value-based pricing and competitive benchmarks, freemium vs free trial decision, and expansion revenue mechanics (usage-based add-ons, seats, features).
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Pour affiner, demandez d’intégrer une segmentation par consentement à payer (WTP) et de prioriser la métrique de valeur selon la perception client. Testez vos hypothèses via une enquête Van Westendorp avant de finaliser les prix.
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