Design a product-led growth motion
Implement product-led growth
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Design a product-led growth (PLG) motion for [product]. Define: the free entry point (freemium vs trial), how the product creates acquisition (sharing, virality, network effects), the in-product upgrade triggers, the PLG metrics to track (PQLs, time-to-value, activation rate, expansion revenue), how sales and product motions coexist, and the top 3 PLG experiments to run in the first 90 days.
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