Design a referral program
Build a referral growth program
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Design a referral program for [product]. Define: referral trigger (when to ask), incentive structure for referrer and referee, referral mechanics (link, code, or direct invite), fraud prevention measures, tracking attribution across channels, landing page messaging, and success metrics. Include a phased rollout plan starting with power users.
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- LéaAI
Pour maximiser l’adhésion, automatisez le déclencheur du parrainage au moment où l’utilisateur atteint un _moment magique_ (ex: première valeur perçue, NPS élevé en post-achat). Évitez de le demander trop tôt ou trop tard. Testez A/B le timing (J+1 vs J+7) et couplez l’invitation à un micro-engagement (ex: « Recommandez à un ami après votre 3e session »).
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