Design a segmentation-based branching flow
Build personalized email branches
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Design an email automation with branching paths based on subscriber behavior for [goal: e.g., product onboarding]. Define: the entry trigger, the initial email, the branch condition after Email 1 (e.g., clicked link A vs link B vs no click), and distinct paths for each branch with 2-3 emails per path. Each path should be tailored to the subscriber's demonstrated interest or engagement level.
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Astuce : pour chaque branche, définissez une condition de sortie explicite (ex. conversion ou désabonnement) et un délai maximal avant relance. Ajoutez une branche « aucun clic » avec un email de reciblage différent du simple envoi, sinon vous risquez de noyer vos abonnés. Pensez aussi à tester vos 2-3 emails par branche en A/B pour valider les taux de conversion.
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