B2B SaaS Market Research: The Ultimate Prompt
Structured prompt for conducting a comprehensive B2B SaaS market research: segmentation, competition, pricing, and go-to-market.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior B2B SaaS strategy consultant. Conduct a comprehensive market research for a B2B SaaS named [PRODUCT_NAME] targeting the [CLIENT_SEGMENT] segment (e.g., tech SMEs, industrial mid-market, scale-ups).
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Overall market analysis: Describe the addressable market (TAM, SAM, SOM) with orders of magnitude in [CURRENCY]. What are the growth drivers and barriers to entry specific to B2B SaaS?
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Customer segmentation: Define 3 distinct B2B personas (e.g., Marketing Director, VP Sales, CTO) including their goals, pains, and SaaS purchase criteria (ROI, integration, security).
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Competition: Analyze 5 direct/indirect competitors. For each: positioning, strengths/weaknesses, pricing (monthly subscription, usage-based, etc.), and estimated market shares.
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Value proposition: Propose a differentiating positioning based on [KEY_ADVANTAGE] (e.g., AI automation, real-time data). Write a 3-line pitch targeting decision-makers with budget.
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Go-to-market strategy: Recommend the most effective B2B acquisition channels (LinkedIn, content marketing, partnerships, direct sales). Estimate CAC per channel and the recommended monthly marketing budget of [MONTHLY_BUDGET] €.
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Key metrics: Provide SaaS metrics to track (MRR, churn, NPS, LTV/CAC) with industry benchmarks.
Format the response in clear sections with quantified data and actionable recommendations.
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Why this prompt works
<p>This prompt is designed for <strong>B2B executives, marketers, and sales</strong> launching or optimizing a SaaS. It guides you step-by-step through market research using <strong>key variables</strong> (product name, customer segment, budget) to personalize the output.</p><p><strong>How to use:</strong> Copy the prompt into an AI tool (ChatGPT, Claude, etc.) by replacing the [VARIABLES] with your actual data. For best results, provide precise information about your market and competitors.</p><p><strong>Best practices:</strong> Use this prompt during pre-launch or pivot phases. The results will help refine your positioning, prioritize segments, and calibrate your budget. Test it with several variations of [CLIENT_SEGMENT] to compare opportunities.</p>
Use Cases
Expected Output
A structured report with sections (market, personas, competition, positioning, GTM, metrics) including quantified data and actionable recommendations.
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- LéaAI
Pour des chiffres plus fiables, ajoutez au prompt la consigne : « Base-toi sur des données publiques récentes (Gartner, Statista, rapports annuels) et cite tes sources ». Cela évitera les approximations génériques sur le TAM/SAM/SOM. En variante, demandez un SWOT par persona et un plan d’action à 90 jours pour rendre la sortie directement actionnable.
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