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📢MarketingIntermediateGemini

Gemini Prompt to Create a Marketing Plan

Creating a solid marketing plan is a fundamental step for any business looking to structure its growth. With Gemini, Google's AI, you can significantly accelerate this process by generating a comprehensive marketing plan tailored to your industry and business goals. Instead of starting from a blank page, Gemini allows you to obtain a professional structure covering market analysis, positioning, acquisition channels, budget forecast, and execution timeline. The advantage of Gemini lies in its ability to synthesize updated marketing knowledge and adapt it to your specific context. Whether you are a startup in the launch phase, an SME looking to reposition, or a marketing manager preparing your annual strategy, the prompts presented on this page will guide you to extract maximum value from Gemini. You will obtain actionable, quantified plans directly usable by your teams, while maintaining the flexibility needed to adjust each component to your on-the-ground reality.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Act as a senior marketing director with 15 years of experience in digital and traditional strategy. I want you to create a comprehensive marketing plan for my company.

Company context:

  • Industry: [YOUR_INDUSTRY]
  • Main product/service: [DESCRIBE_YOUR_OFFER]
  • Primary target: [DESCRIBE_YOUR_IDEAL_CUSTOMER]
  • Estimated annual marketing budget: [AMOUNT]
  • Main goal: [e.g., increase sales by 30%, launch a new product, conquer a new market]

Structure the marketing plan according to the following sections:

  1. Executive Summary: 5-point summary of the plan
  2. Market Analysis: industry trends, market size, opportunities and threats
  3. Competitive Analysis: positioning against 3 main competitors, differentiating advantages
  4. Customer Persona: detailed profile of the target customer (demographics, psychographics, buying journey)
  5. Positioning and Value Proposition: key message, brand territory
  6. Acquisition Strategy: priority channels with justification (SEO, SEA, social media, emailing, partnerships, events)
  7. Quarterly Action Plan: concrete actions per quarter with responsible parties and KPIs
  8. Budget Forecast: budget allocation by channel and by quarter
  9. KPIs and Dashboard: monitoring indicators with quantified objectives
  10. Risks and Contingency Plans: 3 major risks and alternative solutions

For each section, provide concrete and quantified recommendations. Use tables for budget allocation and action timeline.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt works because it assigns a precise expert role to Gemini, which directs the quality and depth of responses. The 10-section structure imposes a comprehensive framework that prevents the AI from producing superficial content. The variables in brackets allow maximum personalization while maintaining a rigorous strategic framework that Gemini can enrich with its marketing knowledge.

Use Cases

Create a Marketing Plan

Variants

Expected Output

You will receive a strategic document of 2000 to 3000 words structured in 10 sections, including budget allocation tables, a quarterly action timeline, and quantified KPIs. The plan will be directly presentable in a management meeting and will serve as an operational roadmap for your marketing teams over 12 months.

Frequently Asked Questions

Can Gemini create a marketing plan tailored to my specific industry?

Yes, Gemini is capable of producing contextualized marketing plans for virtually any industry. The key lies in the precision of the context you provide in your prompt: describe your sector, any regulatory constraints, your geographic area, and your business model. The more specific you are about your competitive landscape and target customer base, the more relevant and actionable the generated plan will be. Don't hesitate to mention the specifics of your market, such as seasonality or industry standards.

How can I get realistic budget projections with Gemini?

To get actionable figures, provide Gemini with your actual data: total available budget, current customer acquisition cost, average order value, and existing conversion rates. Explicitly ask it to base its recommendations on industry benchmarks and to justify each budget allocation. You can also ask it to propose three scenarios (conservative, moderate, ambitious) for each budget line. Keep in mind that Gemini's projections are estimates that should be validated against your actual historical data.

Can I use Gemini to update my marketing plan mid-year?

Absolutely. Gemini is particularly useful for quarterly reviews of your marketing plan. Feed it your initial plan, your actual results against the set KPIs, and any market changes you've observed. Ask it to identify performance gaps, recommend budget adjustments across channels, and propose corrective actions. This iterative approach allows you to maintain a living plan that adapts to on-the-ground realities, rather than a static document reviewed once a year.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

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