Prompt Gemini to Define a Positioning
Defining a clear positioning is the cornerstone of any effective marketing strategy. Without solid positioning, your messages get lost in the noise and your brand becomes interchangeable with the competition. Gemini, thanks to its contextual analysis ability and extensive knowledge of market dynamics, becomes a valuable ally to structure this strategic thinking. By formulating the right prompt, you can obtain an in-depth analysis of your competitive environment, identify untapped differentiation spaces, and articulate a unique value proposition that resonates with your target audience. The approach we propose here combines proven strategic positioning frameworks — from Al Ries to April Dunford — with Gemini's analytical power. Whether you are launching a new product, repositioning an existing brand, or seeking to differentiate in a saturated market, these prompts will guide you toward a distinctive, credible, and durable positioning. Discover how to turn Gemini into a strategic consultant to crystallize what makes your offering truly unique.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a brand positioning strategist with 20 years of experience, specialized in April Dunford's methodology (Obviously Awesome). I will describe my company to you and you will help me define a differentiating positioning.
Here is information about my company:
- Name: [COMPANY_NAME]
- Industry: [INDUSTRY]
- Main product/service: [DESCRIPTION]
- Target audience: [AUDIENCE]
- Direct competitors: [COMPETITOR_1, COMPETITOR_2, COMPETITOR_3]
- What my customers appreciate most about me: [PERCEIVED_STRENGTHS]
- Current price/pricing positioning: [PRICE_RANGE]
Perform the following steps in order:
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Competitive analysis: Analyze the likely positioning of each mentioned competitor (promise, tone, target priority, exploitable weaknesses).
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Real alternatives: Identify what my customers would use if my product did not exist (including the status quo and workaround solutions).
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Unique attributes: List the features of my offering that these alternatives cannot easily replicate.
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Translated value: For each unique attribute, translate it into a concrete and measurable benefit for the customer.
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Target segments: Identify 2-3 market segments that most value these specific benefits.
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Market category: Recommend the optimal frame of reference (existing market, subcategory, or new category) with justification.
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Positioning statement: Formulate 3 positioning propositions in the format: "For [TARGET] who [NEED/FRUSTRATION], [BRAND] is the [CATEGORY] that [KEY BENEFIT] thanks to [REASON TO BELIEVE]."
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Stress test: For each proposition, evaluate on 5 criteria (differentiation, credibility, customer relevance, durability, simplicity) with a score out of 10.
End with your final reasoned recommendation and an activation plan with 3 priority actions to embody this positioning.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt leverages April Dunford's structured method by breaking down positioning into sequential, interdependent steps, which forces Gemini to build each layer on the previous one rather than generating a superficial response. Assigning an expert role with a precise specialization activates the model's strategic knowledge, while the variables in square brackets allow full customization. The final stress test with quantified criteria demands a critical evaluation that avoids generic positioning.
Use Cases
Variants
Expected Output
You will obtain a complete strategic analysis including a detailed competitive mapping, identification of your defensible advantages, and three positioning propositions objectively evaluated. The final deliverable includes a reasoned recommendation with a concrete three-step activation plan, ready to be presented in a strategic meeting or to guide the redesign of your marketing materials.
Frequently Asked Questions
What information should I prepare before using this Gemini prompt for my positioning?
To get a usable result, prepare at minimum: a clear description of your offering, a list of your 3-5 direct and indirect competitors, your ideal customer profile, and 3-5 verbatim customer feedback items (reviews, testimonials, conversations). The more concrete data you provide—retention figures, NPS, estimated market shares—the more precise the analysis will be. If you lack data, start with the beginner version and iteratively refine by enriching the context at each interaction.
How can I assess whether the positioning proposed by Gemini is truly relevant?
A good positioning passes three tests: the differentiation test (could a competitor credibly claim the exact same thing?), the relevance test (does your target genuinely care about it at the time of purchase?), and the credibility test (do you have concrete proof to back up this promise?). Ask Gemini to apply these three filters to each proposal. Then, validate in the real world by presenting the statement to 5-10 existing customers and observing their spontaneous reaction.
Can I use Gemini to reposition an existing brand without losing my current customers?
Yes, and it's one of the most powerful use cases. Add to your prompt the current positioning, the existing customer segments along with their revenue contribution, and specify the constraint: "The new positioning must retain at least 80% of the current customer base while opening up new segments." Gemini can then suggest a progressive evolution rather than a radical shift, along with a transition plan that minimizes the risk of customer churn while expanding your addressable market.
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