Email Behavior Lead Scoring
Automatically qualify leads
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Design a lead scoring system based on email behaviors for [B2B_PRODUCT]. For each action (open, click on link X, download, unsubscribe), define: positive and negative points, score time decay, qualification thresholds (MQL, SQL), automatic actions at each threshold (sales notification, sequence change), and how to integrate with [CRM].
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Astuce : pondère chaque action avec une demi-vie spécifique (ex. clic = 7 jours, ouverture = 3). Utilise une décroissance exponentielle plutôt que linéaire pour éviter la surpondération d'anciens signaux. Teste tes seuils MQL/SQL sur un historique de conversion pour les calibrer par apprentissage.
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