Map content to buyer journey
Align content with buyer journey
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Map content formats and topics to each stage of the buyer journey for [product/service] targeting [ICP]. For each stage (Problem Aware, Solution Aware, Product Aware, Most Aware, Purchase), specify: what the buyer is thinking/searching for, the best content format, 3 specific topic ideas, the distribution channel, and the CTA to move them to the next stage.
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Ajoutez pour chaque étape un indicateur de performance clé (KPIs : taux de clic, conversion) et liez les sujets à des mots-clés SEO. Exportez le tableau dans votre CRM pour automatiser les relances selon l’étape franchie.
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