Map keywords to buyer intent
Classify keywords by intent
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Map the following keyword list to buyer intent stages: [paste list of 20-30 keywords]. Categorize each as: Informational (learning), Commercial Investigation (comparing options), Transactional (ready to buy), or Navigational (looking for a specific brand/site). For transactional and commercial keywords, flag them as high-priority for landing page or product page optimization.
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Pour affiner, ajoutez pour chaque mot-clé une estimation du volume de recherche et de l'intention réelle (ex. : « acheter » vs « avis »). Cela permet de prioriser les pages commerciales sur les requêtes à fort volume et forte intention, et d’orienter les contenus informationnels vers le haut de tunnel.
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