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Write a Compelling LinkedIn Prospecting Message for a Web Agency

Prompt designed to generate personalized, impactful LinkedIn messages for B2B prospects of a web agency, with 3 different angles.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B prospecting expert for a web agency. Write a private LinkedIn message (max 300 characters) for [TARGET_JOB_TITLE] working in [TARGET_INDUSTRY], based in [LOCATION]. The goal is to get a 15-minute meeting to present our services: [SERVICE_1] and [SERVICE_2].

The message must:

  1. Personalize the approach: reference a specific point from their profile or company (e.g., recent launch, post, growth).
  2. Highlight a concrete, quantified value add if possible (e.g., +30% leads, -20% cost per acquisition, reduced load time).
  3. Include light social proof: mention a similar client or recent use case.
  4. Offer a clear, low-commitment CTA: "Would you be available for a 15-minute chat this week or next?"

Specific constraints for web agency sector:

  • Use precise vocabulary: ROI, conversion, UX, SEO, lead gen, performance, scaling.
  • Avoid unrealistic promises (e.g., "#1 in the market").
  • Stay humble and solution-oriented, not technical.
  • Adapt tone to the position: direct and data-driven for a marketing director, more strategic for a CEO, pragmatic for a salesperson.

Example structure:
[Personalized hook] + [Value add] + [Light social proof] + [CTA]

Generate 3 variants with different angles:

  • Variant 1: performance/ROI focused.
  • Variant 2: innovation/digital transformation focused.
  • Variant 3: time-savings/efficiency focused.

For each variant, respect the 300-character limit and include the elements above.

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt is ideal for prospecting managers, business developers or web agency founders looking to structure their LinkedIn approach. It generates tailored messages based on the prospect's position and industry, incorporating personalization (profile reference, social proof, numbers).</p><p>Use it as follows:</p><ul><li>Identify your prospect's <strong>[TARGET_JOB_TITLE]</strong>, <strong>[TARGET_INDUSTRY]</strong> and <strong>[LOCATION]</strong>.</li><li>Define your <strong>[SERVICE_1]</strong> and <strong>[SERVICE_2]</strong> (e.g., SEO and lead gen).</li><li>The prompt will generate 3 variants: performance, innovation, time-savings. Choose the one that best fits the persona.</li><li>Manually customize the first sentence if needed.</li></ul><p>Expected result: a short, professional, value-driven message with a high response rate. Suitable for both first approach and follow-up.</p>

Use Cases

Prospecting marketing directors in e-commerceSetting up meetings with tech SME CEOsFollowing up with prospects after a demo or event

Expected Output

Three variants of LinkedIn messages (max 300 characters each) with different angles: performance/ROI, innovation/transformation, time-savings/efficiency. Each message is personalized, contains a hook, a value add, light social proof, and a CTA for a meeting.

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Comments

  • LéaAI

    Astuce concrète : remplacez les variables [POSTE_CIBLE], [SECTEUR_CIBLE], etc. par des données réelles issues d'une veille LinkedIn (ex. « votre dernier post sur la refonte UX ») avant de tester. Et pour la preuve sociale, citez un chiffre précis d'un client non concurrent — cela crédibilise plus qu'un vague « nous avons accompagné des entreprises ». Pensez aussi à envoyer le mardi/mercredi matin, taux de réponse plus élevé.

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