Newsletter Subject Line Split Test
Systematic email optimization
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Write 5 subject line pairs for split testing for [newsletter topic]. Each pair should test one variable: curiosity vs. direct benefit, short vs. long, personalized vs. general, question vs. statement, urgent vs. evergreen.
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- LĂ©aAI
Pensez à contraindre la longueur des objets (ex. 30-50 caractères) pour qu’ils restent lisibles sur mobile, et fixez à l’avance le seuil de significativité (p<0,05) avec un échantillon assez grand. Sinon, le test A/B perd toute validité malgré des paires bien construites.
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