Optimize paid acquisition channels
Optimize paid acquisition mix
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Analyze and optimize the paid acquisition mix for [brand]. Current channels and CAC: [list channels with spend and CAC]. Target blended CAC: [$X]. LTV: [$Y]. Recommend: which channels to scale (CAC well below LTV:CAC target), which to optimize (CAC near target), which to cut (CAC unsustainable), and what new channels to test. Provide a 3-month budget reallocation plan.
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Intégrez un garde-fou : un canal avec un CAC élevé mais un fort volume ou une bonne notoriété ne doit pas être coupé brutalement. Précisez aussi la fenêtre d’attribution (ex. 7 jours) et la saisonnalité du CAC. Variante utile : ajoutez une colonne « contribution au chiffre d’affaires » pour prioriser la réallocation selon la marge, pas seulement le LTV.
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