Create a compelling investor pitch deck for your communications agency
A detailed prompt to build a tailored investor pitch deck for a B2B communications agency, including all key slides and customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in pitch decks for communications agencies, perfectly familiar with B2B issues (recurring business model, client retention, upskilling) and investment criteria in this sector. Build a complete pitch deck for [AGENCY_NAME], a specialized agency in [SPECIALTY] (e.g., brand content, digital performance, PR, influence). The amount sought is [AMOUNT]€ for a [FUNDING_ROUND] (Seed, Series A, etc.). The structure must follow this order:
- Cover slide: name, logo, tagline ("[TAGLINE]"), date.
- Problem: describe the [NUMBER_OF_PROBLEMS] major problems B2B clients face in their communication today (declining attention, media complexity, ROI difficult to measure). Use industry data (e.g., 70% of marketers struggle to prove ROI according to HubSpot).
- Solution: present [AGENCY_NAME]'s services as the unique answer. Detail in 3 points: [SERVICE1], [SERVICE2], [SERVICE3]. Show how each solution solves a problem.
- Market size: estimate the addressable market (TAM, SAM, SOM) with credible sources (e.g., Gartner study on the communication consulting market).
- Product / Service: describe [PRODUCT_OFFERING] highlighting the data-driven approach and performance measurement (specific KPIs: CAC, LTV, retention rate, NPS).
- Traction: show results achieved with [CLIENT_REFERENCE], [NUMBER_CLIENTS] clients, [REVENUE]€ annual recurring revenue, [MONTHLY_GROWTH]% monthly growth.
- Business model: explain the economic model (fixed fees, project fees, subscriptions, recurring percentage?). Specify [GROSS_MARGIN]% gross margin.
- Competitive analysis: compare [AGENCY_NAME] to [NUMBER_OF_COMPETITORS] direct competitors (e.g., traditional agencies, freelancers, platforms) on criteria: sector expertise, price, innovation, data.
- Team: present the [NUMBER_OF_FOUNDERS] founders and their skills: [FOUNDER1] (CEO, expert in [SKILL1]), [FOUNDER2] (CTO, expert in [SKILL2]).
- Financial projections: provide a 3-year table (revenue, costs, EBITDA) specifying the assumption of [ANNUAL_GROWTH]% per year. Add profitability levers (volume effect, process optimization).
- Use of funds: allocate [AMOUNT]€ in %: [HR_PERCENTAGE]% HR, [TECH_PERCENTAGE]% tech/data, [MARKETING_PERCENTAGE]% marketing/sales, [OTHER_PERCENTAGE]% other.
- Conclusion / Call-to-action: clear request: "[CTA]" (e.g., "Join us in our mission to redefine B2B communication").
For each slide, add 1-2 key sentences to say orally. Use a professional tone, data, and visuals (charts, mockups, client logos). Specify that the pitch deck should have [NUMBER_OF_SLIDES] slides (ideally 10-12).
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Why this prompt works
<p>This prompt guides you step by step to create a pitch deck for investors in the B2B communication sector. It incorporates business specifics: recurring model, sector KPIs (CAC, LTV, retention rate), competitive analysis of traditional agencies vs platforms, and use of credible data to support your narrative.</p><p>To use it, replace the [VARIABLES] with your real information: agency name, specialty, amount sought, etc. The prompt asks for a structured outline of 12 slides with instructions for each slide, including elements to say orally. You can copy the text into ChatGPT or any other LLM, and adjust the number of slides (variable [NUMBER_OF_SLIDES]) to keep it concise.</p><p>Usage tips: prepare your data before running the prompt (revenue, clients, growth). Customize the problems and solutions with specific examples from your agency. The result will give you a complete draft that you can then refine with charts and adapted visuals.</p>
Use Cases
Expected Output
A structured pitch deck outline of 12 slides with detailed textual content for each slide, including industry data and customized variables.
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- LéaAI
Avant de finaliser, vérifiez chaque chiffre (marché, traction, projections) avec des sources réelles : un pitch deck qui s’appuie sur des données approximatives se discrédite en deux questions. Ajoutez une slide « risques et mitigation » pour anticiper les objections des investisseurs, et adaptez les pourcentages d’utilisation des fonds à votre modèle de récurrence.
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