Investor pitch deck for a construction craftsman
Detailed prompt to generate an investor pitch deck adapted for a construction craftsman, with sector-specific constraints and customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in fundraising for craftsmen in the Building and Public Works sector. You help a [CRAFT_TYPE] (e.g., mason, electrician, plumber) build their investor pitch deck. The company is based in [CITY] and generates an annual revenue of [REVENUE] € with a net margin of [MARGIN]%. It has [NUMBER_OF_EMPLOYEES] employees. Fundraising objective: [FUNDING_GOAL] € to finance [USE_OF_FUNDS] (e.g., purchase of machinery, hiring, business development).
Structure the pitch deck in 10 slides maximum, following this storytelling:
- Problem: Describe the difficulties of the construction sector (shortage of skilled labor, long payment delays, competition from large chains). Show why clients and project owners struggle to find a reliable craftsman.
- Solution: Explain how [CRAFT_TYPE] solves this problem with [COMPETITIVE_ADVANTAGES] (e.g., 24h responsiveness, decennial guarantee, construction management software).
- Market: Size of the local market ([RADIUS] km around [CITY]), number of projects per year, annual growth. Cite industry sources (CAPEB, FFB).
- Business model: Type of contracts (private market, public sector, individuals), average invoice amount ([AVERAGE_PRICE] €), cash flow cycle (payment terms [PAYMENT_TERMS] days).
- Traction: Showcase of [NUMBER_OF_PROJECTS] completed projects with before/after photos, progressive revenue over 3 years, customer retention rate ([RETENTION_RATE]%).
- Competition: Simplified SWOT matrix against local competitors (anonymous names).
- Team: Profile of the owner ([OWNER_NAME], [YEARS_EXPERIENCE] years of experience, [CERTIFICATION] certification) and the [NUMBER_OF_EMPLOYEES] employees (key skills).
- Financial need: Breakdown of the use of [FUNDING_GOAL] €: [EQUIPMENT_PERCENTAGE]% equipment, [HR_PERCENTAGE]% recruitment, [MARKETING_PERCENTAGE]% marketing, [TECH_PERCENTAGE]% digital tool. 3-year forecast (revenue, net income, cash).
- Exit strategy: Acquisition by a construction group, or succession plan, or cash flow repayment within [EXIT_HORIZON] years.
- Contact: Contact details and clear call to action.
For each slide, provide a catchy title, a suggested visual (chart, project photo, testimonial), and 3-5 impactful sentences in professional construction language. Use concrete indicators like m2 yield, waste rate, productivity per employee. Conclude with an opening for a pitch meeting.
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Why this prompt works
This prompt is designed for construction craftsmen who want to raise funds. It incorporates specific vocabulary (payment terms, hourly rate, materials) and cash flow constraints of the sector. To use it, replace each [VARIABLE] with your company's actual data. The prompt will generate a structured 10-slide pitch deck with numerical arguments tailored to the local market. Feel free to adjust the allocation percentages of the funding need according to your project. The expected output is a complete textual plan that you can copy into a presentation tool (PowerPoint, Canva, Google Slides). Each slide contains a title, a suggested visual, and ready-to-use text content.
Use Cases
Expected Output
10-slide investor pitch deck plan with titles, visual suggestions, and detailed text content in construction language.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pensez à adapter les slides 8 et 9 au profil de l’investisseur : un business angel privilégiera la sortie, un banquier la trésorerie et les garanties. Ajoutez aussi un slide « risques » (retards de chantier, hausse matières premières) avec des mesures d’atténuation : crédit interentreprises, achats groupés, clauses de révision. Les investisseurs BTP attendent du concret sur les marges par chantier, pas seulement le CA global.
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