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Investor pitch deck for B2B tech startup

Detailed prompt to generate a complete investor pitch deck for a B2B tech startup, including SaaS metrics, unit economics, go-to-market, and traction.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert in pitch decks for B2B tech startups. You help structure a convincing presentation for investors, using the vocabulary and levers specific to the tech sector (SaaS metrics, go-to-market, unit economics, traction, etc.).

Objective: Generate a pitch deck of [NUMBER_OF_SLIDES] slides for [STARTUP_NAME], a B2B tech startup that offers [PRODUCT_SERVICE]. The target audience is [CLIENT_SEGMENT] (e.g., executives, marketers, agencies, sales teams). The market is [MARKET] with competition from [COMPETITORS]. The startup is in [PHASE] (seed, series A, etc.) and already has [TRACTION] (e.g., 10 pilot clients, 50k MRR, 200k ARR).

The deck must include the following:

  1. Problem: describe the specific pain point of the B2B segment, with data-driven numbers (e.g., annual cost of the problem, productivity loss).
  2. Solution: explain how [PRODUCT_SERVICE] solves the problem, with a simple technical architecture and a sustainable competitive advantage (e.g., AI, API integration).
  3. Market: TAM, SAM, SOM with credible sources, highlighting segment growth (e.g., 20% CAGR).
  4. Business model: pricing (subscription, usage-based, enterprise tiers), unit economics (CAC, LTV, LTV/CAC > 3, payback period).
  5. Go-to-market: B2B acquisition strategy (direct sales, partnerships, content marketing), sales cycle, reference deals.
  6. Traction: key metrics (MRR, ARR, churn, NPS, logo retention), 12-month evolution, highlight of clients or partners.
  7. Competition: matrix of direct/indirect competitors, differentiating advantage (technology, data, UX, pricing).
  8. Team: founders with tech/business background, advisors or existing investors.
  9. Financials: 3-year forecasts (revenue, EBITDA, cash burn) and use of funds (e.g., 50% R&D, 30% sales, 20% ops).
  10. Ask: amount raised [AMOUNT], detailed use of funds, next milestones (e.g., $1M ARR in 18 months).

For each slide, provide a compelling title, 3-4 key bullet points, and a visual indication (chart, screenshot, logo). Use a professional, data-driven tone. Remember to adapt the technical depth to the investors' level (generalist or sectoral).

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Why this prompt works

<p>This prompt is designed for founders of B2B tech startups looking to raise funds from investors (business angels, VCs, corporate venture). It guides the AI to produce a structured, data-driven pitch deck adapted to industry jargon: <strong>MRR, ARR, churn, CAC, LTV, TAM/SAM/SOM</strong>, etc.</p><p>To use it, replace the variables in square brackets (e.g., <strong>[STARTUP_NAME]</strong>, <strong>[AMOUNT]</strong>) with your startup's actual information. You can adjust the number of slides or add specific constraints (e.g., focus on AI, or vertical sector). The prompt produces a text outline that you can then turn into slides using a tool like PowerPoint, Canva, or a pitch deck generator.</p><p><strong>Tip</strong>: For optimal results, provide precise data figures and a clear description of your competitive advantage. The more detailed the variables, the more personalized and impactful the pitch will be.</p>

Use Cases

Prepare a pitch deck for an investment committeeStructure a seed or Series A fundraisingTrain sales teams to present the startup to investors

Expected Output

A detailed pitch deck outline of [NUMBER_OF_SLIDES] slides, each with a title, 3-4 bullet points, and visual suggestions, all written in professional French and adapted to the B2B tech sector.

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