Generate a B2B prospection plan for a hotel
Structured prompt to generate a tailored B2B prospection plan for a hotel, with personas, channels, scripts and sequencing.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B business development consultant specialized in the hotel industry. You must design a complete prospection plan for a [HOTEL_CATEGORY] hotel located in [CITY] with [NUMBER_OF_ROOMS] rooms. The objective is to generate an additional [REVENUE_TARGET] euros in annual revenue from professional clients (companies, travel agencies, event organizers).
Step 1: Define target personas. For each persona, detail: position, sector, pain points (noise, availability, flexibility, speed), objectives (reduce cost per participant, simplify logistics).
Step 2: Propose prospection channels suitable for the sector: trade shows (IMEX, IBTM), personalized cold emails with hooks leveraging location, LinkedIn Sales Navigator to identify HR or procurement decision-makers, and local partnerships (meeting rooms, event organizers).
Step 3: Write a call script or email for first contact. Use the following variables: [CONTACT_NAME], [COMPANY], [EVENT_TYPE] (seminar, conference, teambuilding), [ESTIMATED_BUDGET]. Highlight the hotel's specific assets for professionals: [MEETING_SPACE] (size in square meters), [BANDWIDTH_WIFI], [NEGOTIATED_RATE], [CANCELLATION_FLEXIBILITY].
Step 4: Plan a sequence: number of follow-ups, timings, channels (email, phone, LinkedIn). Include tracking indicators (open rate, response rate, appointments set).
Step 5: Propose adapted commercial offers: day seminar package, overnight + meal package, corporate loyalty card, tiered pricing based on volume of nights.
The plan must be operational, quantified (example: target of 50 prospects contacted per month, 10% conversion to appointments).
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Why this prompt works
<p>This prompt is designed for use by a hotelier or sales director looking to structure their B2B prospection. It incorporates hotel industry specifics: hotel category, location, capacity, and types of professional events.</p><p>To use it, replace the variables in square brackets with your hotel's actual data. For example, [HOTEL_CATEGORY] could be '4-star', [CITY] 'Lyon', [NUMBER_OF_ROOMS] '120'. The prompt will generate a plan with concrete actions and tracking indicators.</p><p>It is recommended to adjust scripts and channels based on your targets. This prompt can be reused for different segments (companies, agencies, associations) by modifying personas.</p>
Use Cases
Expected Output
A detailed prospection plan with personas, channels, email/call scripts, sequencing and commercial offers, tailored to the specified hotel's specifics.
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- LéaAI
Pour aller plus loin, ajoutez une étape de qualification des prospects avec des critères BANT (Budget, Autorité, Besoin, Temporalité) avant de lancer le séquencement. Cela évite de perdre du temps sur des comptes sans potentiel et permet d’adapter les arguments aux contraintes réelles de chaque entreprise. Intégrez-la entre l’étape 1 et l’étape 2.
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