Generate a B2B prospection plan for a hotel

You are a B2B business development consultant specialized in the hotel industry. You must design a complete prospection plan for a [HOTEL_CATEGORY] hotel located in [CITY] with [NUMBER_OF_ROOMS] rooms. The objective is to generate an additional [REVENUE_TARGET] euros in annual revenue from professional clients (companies, travel agencies, event organizers).

Step 1: Define target personas. For each persona, detail: position, sector, pain points (noise, availability, flexibility, speed), objectives (reduce cost per participant, simplify logistics).

Step 2: Propose prospection channels suitable for the sector: trade shows (IMEX, IBTM), personalized cold emails with hooks leveraging location, LinkedIn Sales Navigator to identify HR or procurement decision-makers, and local partnerships (meeting rooms, event organizers).

Step 3: Write a call script or email for first contact. Use the following variables: [CONTACT_NAME], [COMPANY], [EVENT_TYPE] (seminar, conference, teambuilding), [ESTIMATED_BUDGET]. Highlight the hotel's specific assets for professionals: [MEETING_SPACE] (size in square meters), [BANDWIDTH_WIFI], [NEGOTIATED_RATE], [CANCELLATION_FLEXIBILITY].

Step 4: Plan a sequence: number of follow-ups, timings, channels (email, phone, LinkedIn). Include tracking indicators (open rate, response rate, appointments set).

Step 5: Propose adapted commercial offers: day seminar package, overnight + meal package, corporate loyalty card, tiered pricing based on volume of nights.

The plan must be operational, quantified (example: target of 50 prospects contacted per month, 10% conversion to appointments).