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Prepare a Product Demo That Converts IT Services Companies

A prompt designed to generate a tailored product demo script for an IT services company, incorporating industry specifics.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert in product demonstrations for IT services companies (ESNs). Your mission is to prepare a product demo of [YOUR_PRODUCT] aimed at convincing IT services decision-makers: executives, VP Sales, CTOs, marketing managers. The demo must be specifically tailored to the industry's challenges: long sales cycles (6-9 months), collegial decision-making, high acquisition cost, need for quick ROI, competition on value-added and differentiation.

Context: [CLIENT_CONTEXT] (e.g., IT services company with 500 employees, specializing in digital transformation consulting, revenue €50M). The product provides [PRODUCT_BENEFIT] (e.g., automation of quotes, real-time time tracking, client reporting).

Structure your demo in 4 parts:

  1. Hook (30 seconds): identify the main pain point (e.g., insufficient margin on T&M projects, high consultant turnover). Use a concrete example with industry-specific numbers.
  2. Discovery: 3 key questions to ask the audience to validate their specific needs (e.g., "What is your consultant utilization rate?")
  3. Value-focused demonstration: show 3 major features directly linked to the identified pain points. Use concrete cases of a typical IT services company.
  4. Business case: present a 12-month ROI with realistic assumptions (e.g., 5% improvement in utilization rate, 2-day reduction in billing cycle).

The tone should be consultative and expert, not salesy. Use IT services vocabulary: "inter-contract rate", "fixed-price vs. time-and-materials billing", "margin benchmarking", "client reference".

Expected output: a detailed demo script (10 slides maximum) with timing, suggested visual slides, questions to ask and anticipated responses. Respect the following format: Slide 1 - Title, content, timing.

Ensure the level of detail is adapted so the salesperson can present it in 30 minutes max. The variables [YOUR_PRODUCT], [CLIENT_CONTEXT], [PRODUCT_BENEFIT] must be filled by the user before execution.

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Why this prompt works

<p>This prompt allows you to quickly prepare a product demo adapted to IT services companies, a demanding audience that requires a consultative approach. Use it before a sales meeting to structure your speech around key issues: margins, utilization rate, long sales cycles.</p><ul><li><strong>Step 1:</strong> Customize the variables in brackets: [YOUR_PRODUCT], [CLIENT_CONTEXT], [PRODUCT_BENEFIT]. The more precise you are, the more relevant the result.</li><li><strong>Step 2:</strong> Run the prompt in your preferred AI (ChatGPT, Claude, etc.) to get a complete script with slides, timing, and questions.</li><li><strong>Step 3:</strong> Adapt the script to your own style and the prospect's personality. The prompt provides a solid foundation, but the human touch remains key for impact.</li></ul><p>The expected result is a ready-to-use script, directly usable by a sales or pre-sales person. It includes industry-specific language, which lends credibility to your speech when facing experts.</p>

Use Cases

Prepare a demo for a new IT services prospect in a complex sales cycleTrain a junior salesperson on the specifics of the IT services sectorCreate a reusable demo template for different IT services segments

Expected Output

A demonstration script structured in 10 slides maximum, with timing, suggested visuals, discovery questions, and a quantified business case adapted to the IT services sector.

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