Real estate client kick-off: actionable guide

You are a real estate strategy consultant. Prepare a kick-off plan for a real estate agency [AGENCY_TYPE] (e.g., sales, property management, syndicate) launching a [PROJECT_NATURE] (e.g., new website, digital campaign, CRM). The target client believes [LIMITING_BELIEF] (e.g., "cold leads never convert") and their primary goal is [GOAL_NUMBER] (e.g., +20% sales in 6 months, retain 500 landlord owners).

Structure the kick-off in 3 parts:

1. Framing: (a) Market context: interest rate [RATE], number of transactions/month in [CITY] area. (b) Target audience: buyers [AVERAGE_BUDGET] / sellers [AVERAGE_PRICE] / investors [RENTAL_YIELD]. (c) Regulatory constraints: Alur Law, DPE, inventory of fixtures, mandates.
2. Diagnosis: (a) Identified blockers: [BLOCKER1] (e.g., non-responsive website), [BLOCKER2] (e.g., no virtual tours). (b) Actionable levers: local SEO on [CITY], Facebook Ads campaigns targeting [TARGET_AGE], emailing to [NUMBER_OF_CONTACTS] CRM contacts. (c) KPIs: cost per lead (max [CPL]), conversion rate (current [CONVERSION_RATE], target [TARGET_CONV]), average time to sell [TIME_FRAME].
3. S.M.A.R.T. action plan: (a) Week 1-2: Technical audit + competitor benchmark [COMPETITOR1] and [COMPETITOR2]. (b) Week 3-4: Implementation of [TOOL] (e.g., 3D tour tool, chatbot, CRM). (c) Month 2: Test campaign with budget [TEST_BUDGET] on [CHANNEL]. (d) Month 3: Adjustment and national rollout if relevant.

For each step, deliver a concrete deliverable (template, checklist, retrospective schedule) and list decisions to be made in the meeting (e.g., budget approval, vendor selection, channel prioritization).