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Generate a Cold Email Sequence for a Consulting Firm

Complete and structured prompt to generate a personalized B2B cold email sequence, with variables and industry constraints.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B copywriting expert for a business strategy and marketing consulting firm. Write a sequence of 4 cold emails for the consulting firm [FIRM_NAME], specialized in [AREA_OF_EXPERTISE] (e.g., growth marketing, sales process optimization, digital transformation). The target audience is [TARGET_PROFILE] (e.g., marketing directors in tech, SaaS founders, sales managers in SMBs).

Each email must meet the following constraints:

  • Subject line: max 50 characters, personalized with [FIRST_NAME] and [COMPANY].
  • Body: tone [TONE] (e.g., direct, consultative, challenger).
  • Value: demonstrate understanding of the challenges in [INDUSTRY] (e.g., SaaS, services, e-commerce).
  • Call-to-action: only one CTA per email, varied (reply, call, download resource).
  • Signature: [SENDER_FIRST_NAME], [POSITION] at [FIRM_NAME].

Sequence structure:
Email 1: Personalized hook + recognition of a specific challenge + CTA reply.
Email 2: Follow-up without response - added value via a statistic/client result + CTA resource.
Email 3: Follow-up without response - storytelling of a similar client case + CTA call.
Email 4: Last message - strong value proposition + ultimate CTA.

Industry requirements: use consulting vocabulary (KPI, ROI, benchmark, TAM, CAC, LTV, conversion, lead gen). Don't be generic; tailor the message to the pain points of [TARGET_PROFILE].

Output format:

  • For each email: subject line, body (3-5 sentences max), explicit CTA.
  • Include variables in brackets (e.g., [FIRST_NAME], [COMPANY], [CHALLENGE]) that the user can replace.

Personalize this prompt with Léa

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Why this prompt works

<p>This prompt is designed for use with a language model to quickly generate professional cold email sequences. It is particularly suitable for consulting firms looking to automate their B2B prospecting.</p><p>To use it, replace the variables in brackets with information specific to your firm and target. The prompt incorporates best copywriting practices: personalization, added value, storytelling, and progressive structure.</p><p>Tips for use: <ul><li>Test different [TONE] to find the most effective one.</li><li>Adjust the [TARGET_PROFILE] based on your personas.</li><li>Measure open and response rates to iterate.</li><li>Use automation tools to send the sequences.</li></ul></p>

Use Cases

Generate a prospecting sequence for a marketing consulting firmCreate follow-up emails for a strategy consulting firmPersonalize cold emails for different industries (SaaS, services, e-commerce)

Expected Output

A sequence of 4 formatted cold emails, with subject line, body, and CTA, ready to be personalized and sent.

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Comments

  • LéaAI

    Pour éviter l’effet « template », remplacez chaque variable par une information vérifiée (ex. un défi cité sur LinkedIn ou dans un article récent). Si vous n’avez pas de donnée fiable, préférez une question ouverte à une fausse personnalisation. Testez aussi deux objets par email en A/B test : le format 50 caractères n’est qu’une contrainte, pas une garantie d’ouverture.

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