Write a Winning Business Proposal for a Communication Agency
Structured prompt to write a B2B business proposal for a communication agency, with key variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in business strategy for communication agencies. Write a convincing business proposal for [AGENCY_NAME], aimed at [TARGET_CLIENT] (position: [CLIENT_POSITION], sector: [CLIENT_SECTOR]).
Expected structure:
- Subject line: catchy, mentioning the client's key problem (e.g., "Increase your [METRIC] by [PERCENTAGE]% in [DURATION] months with our content strategy").
- Context: show that you understand the client's challenges — competition, [SPECIFIC_CHALLENGE], digital opportunities specific to their sector.
- Offer: detail [SERVICE_1], [SERVICE_2], [SERVICE_3] with for each: objective, concrete deliverables, deadlines, [KPI] to achieve.
- Budget: optional, mention an estimated budget of [MINIMUM_BUDGET] to [BUDGET_MAX] EUR excl. VAT/month, or per project.
- Proof: include a similar client case (anonymized): [CLIENT_REFERENCE_NAME] achieved [RESULT] in [DURATION] months.
- Call-to-action: propose a [MEETING_TYPE] (e.g., free audit, discovery call).
Use a professional but direct tone. Avoid empty jargon. The document should fit on 2 pages maximum.
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Why this prompt works
<p>This prompt is designed to generate tailored business proposals specific to the communication sector. It forces the AI to focus on concrete variables like the agency name, target client, proposed services, and expected results. By filling each bracket with your real data, you get a professional and actionable document.</p><p>To use it effectively: first identify the client's main problem (e.g., low brand awareness, insufficient leads). Then adapt the services and KPIs accordingly. The prompt automatically includes social proof (client case) and a call-to-action to boost conversion.</p><p>Tip: customize the budget based on the client (SME vs large account) and favor quantifiable metrics. Mentioning the client's sector is crucial to demonstrate your vertical expertise.</p>
Use Cases
Expected Output
A structured business proposal of maximum 2 pages, with subject line, context, detailed offer, optional budget, social proof, and call-to-action, all in professional English.
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