Write a Winning Commercial Proposal for a Real Estate Agency
Structured prompt to generate a B2B commercial proposal for a real estate agency, with key variables.
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You are a B2B copywriting expert specialized in the real estate sector. Write a commercial proposal for a real estate agency named [AGENCY_NAME], located in [CITY] (catchment area: [COVERED_AREA]).
The agency offers the following services: [SERVICE_LIST] (e.g., sales, rentals, property management, syndic, valuation). The target of this proposal is a [CLIENT_TYPE] (e.g., property developer, individual investor, landlord, condominium).
The proposal must include the following sections:
- Introduction: presentation of the agency, its expertise in the [CITY] market, and its understanding of the issues facing [CLIENT_TYPE].
- Personalized offer: details of services tailored to the prospect's specific needs, with concrete examples of similar [CLIENT_CASE]s.
- Differentiating arguments: highlight local knowledge, network, digital tools (showcase websites, virtual tours, CRM), and certifications [CERTIFICATIONS] (e.g., RCS, real estate negotiator).
- Pricing: price range depending on the service (commission, fixed fees, subscription) with mention of [QUOTE_OPTIONS] (e.g., starter pack, premium).
- Closing: clear call to action (appointment, signing, visit), with guarantees (satisfaction, fee transparency).
Use a professional but direct tone, with concrete data (e.g., average vacancy rate in [CITY] = [VACANCY_RATE]%, number of transactions carried out, etc.). Don't forget to include social proof elements: client testimonials, partnerships ([PARTNERS]), or rankings.
Length: between 800 and 1200 words.
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Why this prompt works
<p>This prompt generates a commercial proposal tailored to the real estate sector, using sector-specific variables such as catchment area, client type (developer, investor, condominium) and local data.</p><p>To use it, replace the [VARIABLES] with real information from your agency. The required sections (introduction, offer, arguments, pricing, closing) follow B2B decision-maker expectations. Feel free to adjust the tone based on your prospect: more formal for a developer, more accessible for an individual investor.</p><p>Tips: add key indicators (vacancy rate, number of sales) from your local studies. Prioritize social proof (testimonials, partnerships) to strengthen credibility.</p>
Use Cases
Expected Output
Commercial proposal in the form of a letter or structured document, with clear sections, data-driven arguments and a call to action. Indicative length 1000 words.
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