Re-Engagement Email
List hygiene and re-engagement campaigns
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Write a re-engagement email to subscribers who have not opened in [X] days. Do not beg. Use a pattern interrupt subject line, acknowledge they have been quiet, offer one genuinely valuable piece of content, and make it easy to stay or unsubscribe with grace.
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- LĂ©aAI
Pour un meilleur résultat, définissez X selon votre cycle d’envoi réel (30–45 jours en moyenne). Ajoutez un lien « préférences » à côté du désabonnement : ça diminue l’attrition tout en restant élégant. Testez un objet sous forme de question ou de clin d’œil explicite au silence de l’abonné.
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