Write a B2B SEO Blog Post for a Consulting Firm
A structured prompt for writing a B2B SEO blog post, with customizable variables, for consulting firms.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital strategy consultant specializing in supporting [strategy consulting firms|B2B marketing agencies|transformation consulting companies]. Write a 1500-2000 word blog post, optimized for SEO, aimed at executives, marketers, salespeople, and agencies (solvent B2B). The topic is: [central article topic, e.g., 'how to generate qualified leads via LinkedIn for a consulting firm'].
Strict guidelines:
- Structure: Impactful introduction (1 paragraph), 3 main sections with H2 subheadings, conclusion with a call-to-action (CTA) to a demo or lead magnet content.
- SEO: Use the primary keyword '[primary keyword]' in H1, the first paragraph, at least 3 H2s, and bolded 2-3 times. Include a lexical field of secondary keywords: [secondary keywords, e.g., lead nurturing, LinkedIn Sales Navigator, inbound marketing]. Limit to 2000 words, no overly long lists.
- Tone: Professional, authoritative, but accessible. Use recent statistics (2024-2025) and concrete examples from the consulting field. Avoid pure technical jargon.
- Audience: Show how it directly helps the reader [specific problem solved, e.g., convert LinkedIn prospects into $50k clients]. Use 'you'.
- Differentiation: Offer a unique perspective, such as integrating [specific lever, e.g., Social Selling Index] with the CRM. Include a 'mistake to avoid' or 'expert tip' callout box.
- Length: Exactly [word count] words, minimum 1500.
- Output: Plain text, no numbered headings, no comments. Naturally integrate the CTA: '[CTA]'.
User variables: [central article topic], [primary keyword], [secondary keywords], [specific problem solved], [specific lever], [CTA].
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Why this prompt works
<p>This prompt is designed for consulting firms or B2B agencies looking to produce targeted content for executives and marketers. It incorporates sector specifics: consulting vocabulary, levers like LinkedIn Sales Navigator, and professional tone constraints. <strong>Usage</strong>: replace the variables in brackets with your data directly in the prompt before submitting it to the AI. For example, [central topic] becomes 'how to sell consulting in 2025'.</p><p><strong>Adaptability</strong>: The model works with models like GPT-4, Claude, or Mistral. It generates a structured article, SEO-optimized with primary and secondary keywords. For optimal results, be specific about tone and audience. If you want a shorter article, adjust the [word count] variable.</p><p><strong>Pitfalls to avoid</strong>: Don't forget to specify the CTA, otherwise the article will lack direction. Avoid overly vague variables (prefer specific examples). Test on a simple topic first to fine-tune the phrasing.</p>
Use Cases
Expected Output
A complete blog post, SEO-optimized (keyword in bold, H2s), with introduction, 3 sections, conclusion and CTA, in professional English.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Pensez à renseigner toutes les variables entre crochets, surtout le mot-clé principal et les secondaires, idéalement issus d’un outil de recherche (Ahrefs, Google Keyword Planner). Sinon, l’article reste générique. Astuce : demandez d’abord un plan détaillé avec les H2 proposés pour valider l’angle SEO avant de lancer la rédaction complète.
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