Write a business proposal that converts B2B clients
Generate a tailored business proposal for a consulting firm, adapted to your client's sector and growth lever.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in business strategy and B2B copywriting. Write a structured business proposal for a consulting firm specializing in [CONSULTING_DOMAIN] (strategy, operations, digital, HR, etc.). Your audience is made up of [TARGET_ROLE] (executives, marketers, sales, or agencies) in the [CLIENT_SECTOR] sector (e.g., banking, healthcare, tech, luxury).
The proposal must include:
- Client diagnosis: identify 2-3 specific problems in the [CLIENT_SECTOR], using vocabulary specific to that sector (regulatory constraints, trends, industry jargon).
- Consulting solution: present your approach (workshops, audit, coaching, deliverables) with quantified arguments (e.g., '20% cost reduction' or 'ROI measured within 6 months').
- Growth lever: integrate [GROWTH_LEVER] (e.g., digital transformation, value chain optimization, growth hacking) as a central pillar.
- Social proof: mention [CLIENT_REFERENCE_NAME] (a similar client who achieved results) with a quantified outcome.
- Pricing structure: propose a clear grid with [ESTIMATED_BUDGET] and options (fixed fee, time and materials, success-based).
- Call to action: invite to a [MEETING_TYPE] (discovery call, demo, free workshop).
Constraints: keep an assertive but not arrogant tone, use realistic industry data, avoid empty jargon. Maximum 1500 words.
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Why this prompt works
<p>This prompt is designed to help you write a business proposal that speaks the language of your B2B clients. It is structured into key sections covering diagnosis, solution, lever, social proof, and pricing. Each variable in square brackets should be replaced with real information from your prospecting.</p><p>Use it upstream of a client meeting to personalize your proposal. Variables like <strong>[CLIENT_SECTOR]</strong> and <strong>[TARGET_ROLE]</strong> ensure a specific message. Don't forget to adapt the tone and level of detail based on your client type.</p><p>For optimal results, add quantified data from your experience or industry studies into the prompt. The prompt can be used with any generative AI model, from GPT to Claude to Gemini.</p>
Use Cases
Expected Output
A structured business proposal with clear sections, adapted sector vocabulary, quantified arguments, and a call to action. Length: approximately 1000-1500 words.
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