Generate a Compelling Case Study for Your Web Agency
A prompt to generate a web agency mission case study, with key variables and proven structure.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B storytelling expert for web agencies. Write a mission case study for [AGENCY_NAME] that completed a project for [CLIENT] in the [CLIENT_SECTOR] sector. Objective: convince B2B prospects (executives, marketers) by showing strategic value and tangible results.
- Title: catchy, includes [KEY_FIGURE] (e.g., +30% traffic).
- Context: present [CLIENT], their specific challenges (e.g., outdated website, low conversion) and why they chose [AGENCY_NAME].
- Problem: detail the main challenge (e.g., [TECHNICAL_OR_MARKETING_PROBLEM]) with business impacts (e.g., loss of leads).
- Solution: describe [AGENCY_NAME]'s approach, technologies used ([TECH_STACK]), and deliverables ([DELIVERABLE_TYPE]).
- Results: use [METRIC_1], [METRIC_2], and [CLIENT_QUOTE] to prove success.
- Conclusion: key takeaway and call to action (e.g., contact us).
Use a professional yet dynamic tone. Length: 500-800 words.
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt is designed to help web agencies quickly produce compelling case studies. It incorporates the pillars of B2B storytelling: client identification, concrete problem, technical solution, and quantified results. Use it by replacing the variables in brackets with your actual data.</p><p><strong>How to use it:</strong></p><ul><li>Adapt each variable: [AGENCY_NAME], [CLIENT], [CLIENT_SECTOR], etc. The more specific the details, the more credible the case study.</li><li>For metrics, prioritize indicators relevant to the sector (ROI, organic traffic, conversion rate).</li><li>The client quote ([CLIENT_QUOTE]) provides social proof – ideally a short, impactful sentence.</li></ul><p><strong>Advanced tip:</strong> For an even more effective prompt, add an instruction on tone (e.g., 'adopt a consultative tone') or format (e.g., include a timeline). Feel free to iterate.</p>
Use Cases
Expected Output
A structured text in 6 sections (title, context, problem, solution, results, conclusion), with variables replaced by fictitious or real data, and a length of 500 to 800 words.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour crédibiliser l’étude, remplacez les métriques génériques par des chiffres cohérents avec le secteur du client (ex. taux de conversion moyen e-commerce) et précisez la source de la citation client. Pensez aussi à créer une variante « avant/après » avec captures d’écran pour les prospects pressés.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.