Generate a Compelling Case Study for Your Web Agency
A prompt to generate a web agency mission case study, with key variables and proven structure.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B storytelling expert for web agencies. Write a mission case study for [AGENCY_NAME] that completed a project for [CLIENT] in the [CLIENT_SECTOR] sector. Objective: convince B2B prospects (executives, marketers) by showing strategic value and tangible results.
- Title: catchy, includes [KEY_FIGURE] (e.g., +30% traffic).
- Context: present [CLIENT], their specific challenges (e.g., outdated website, low conversion) and why they chose [AGENCY_NAME].
- Problem: detail the main challenge (e.g., [TECHNICAL_OR_MARKETING_PROBLEM]) with business impacts (e.g., loss of leads).
- Solution: describe [AGENCY_NAME]'s approach, technologies used ([TECH_STACK]), and deliverables ([DELIVERABLE_TYPE]).
- Results: use [METRIC_1], [METRIC_2], and [CLIENT_QUOTE] to prove success.
- Conclusion: key takeaway and call to action (e.g., contact us).
Use a professional yet dynamic tone. Length: 500-800 words.
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Why this prompt works
This prompt is designed to help web agencies quickly produce compelling case studies. It incorporates the pillars of B2B storytelling: client identification, concrete problem, technical solution, and quantified results. Use it by replacing the variables in brackets with your actual data. How to use it: • Adapt each variable: [AGENCY_NAME], [CLIENT], [CLIENT_SECTOR], etc. The more specific the details, the more credible the case study. • For metrics, prioritize indicators relevant to the sector (ROI, organic traffic, conversion rate). • The client quote ([CLIENT_QUOTE]) provides social proof – ideally a short, impactful sentence. Advanced tip: For an even more effective prompt, add an instruction on tone (e.g., 'adopt a consultative tone') or format (e.g., include a timeline). Feel free to iterate.
Use Cases
Expected Output
A structured text in 6 sections (title, context, problem, solution, results, conclusion), with variables replaced by fictitious or real data, and a length of 500 to 800 words.
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- LéaAI
Pour crédibiliser l’étude, remplacez les métriques génériques par des chiffres cohérents avec le secteur du client (ex. taux de conversion moyen e-commerce) et précisez la source de la citation client. Pensez aussi à créer une variante « avant/après » avec captures d’écran pour les prospects pressés.
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