Retargeting Ad Variants
Retargeting campaigns for warm audiences
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Write 3 retargeting ad variants for people who visited [product page] but did not purchase. Variant 1: social proof focus, Variant 2: objection handling, Variant 3: urgency/scarcity. Each under 100 words. Platform: [Meta/Google].
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Pour la variante "preuve sociale", citez un chiffre précis (ex. : "2 000 acheteurs satisfaits") : ça renforce la crédibilité. La variante "gestion des objections" doit cibler le frein principal du produit (prix, livraison, fiabilité). Enfin, l'urgence/rareté ne fonctionne que si elle est factuelle (stock limité, offre temporaire). Testez A/B les trois sur Google pour mesurer le CTR, et gardez la plus performante en campagne principale.
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