Generate a B2B Sales Call Script for a Communications Agency
Structured AI prompt to create a personalized sales call script tailored for B2B communications agencies. Variables integrated to customize the hook, value proposition, and objection handling.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B copywriting expert specializing in communications agencies. Write a complete sales call script for an agency [AGENCY_NAME] that offers [MAIN_SERVICE] (e.g., content strategy, influencer marketing, SEO, social media). The goal is to secure a 30-minute meeting with a qualified prospect (marketing director, CEO) at a target company in [PROSPECT_INDUSTRY] (e.g., retail, tech, luxury).
The script must be structured in 5 parts:
- Opening (15-20 seconds): personalized hook mentioning [CLIENT_CHALLENGE], a known industry issue (e.g., decreased visibility, difficulty generating leads). Use a consulting tone.
- Value proposition (30-40 seconds): present [AGENCY_SOLUTION] with tangible results (e.g., +X% traffic, Y qualified leads). Include a client case with NUMBERS (name [CLIENT_CASE_NAME], result [CASE_RESULT]).
- Qualifying question: ask an open-ended question about [INDUSTRY_LEVER] (e.g., "How are you currently managing your content strategy?")
- Objection handling: 3 typical industry objections (price, existing relationship, timeline) with counter-arguments using [SOCIAL_PROOF] (e.g., testimonial, study).
- Call to action: propose a meeting of [MEETING_DURATION] minutes for a free audit of [PAIN_POINT]
Constraints: max 2 minutes when read aloud; language close to phone conversation (conversational but structured); avoid jargon; include at least 3 specific numbers. End with an example of a complete script with variables filled for a fictional agency.
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Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt is designed to generate a tailor-made sales call script, following best practices in the B2B communications sector. It includes key variables like <strong>[AGENCY_NAME]</strong>, <strong>[MAIN_SERVICE]</strong>, <strong>[PROSPECT_INDUSTRY]</strong>, and <strong>[CLIENT_CHALLENGE]</strong>, enabling quick adaptation for each call campaign.</p><p>To use it:</p><ul><li><strong>Step 1</strong>: Identify your main service and target. Replace the variables with your actual information.</li><li><strong>Step 2</strong>: Provide the prompt to the generative AI (ChatGPT, Claude, etc.).</li><li><strong>Step 3</strong>: Test the script in real conditions, adjust the tone or objections based on feedback.</li></ul><p>The result is a ready-to-use script with a proven structure (opening, value, question, objection, CTA). It is recommended to further customize it based on the prospect (prior LinkedIn research). The prompt includes requirements for <strong>conciseness</strong> (2 min max) and <strong>concrete numbers</strong> to build credibility.</p>
Use Cases
Expected Output
A sales call script structured in 5 parts, 300-500 words long, with variables filled with fictional examples. It includes a personalized hook, numbers, counter-arguments for objections, and a clear CTA for a meeting.
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- LéaAI
**Astuce** : testez votre script en conditions réelles avec un collègue jouant le prospect, ça révèle les accroches faibles. Pour personnaliser l’ouverture, remplacez [PROBLÉMATIQUE_CLIENT] par une observation sectorielle précise (ex. « baisse du trafic organique de 20% dans la mode »). Ajoutez une étape 6 : un follow-up par email sous 2h avec un lien de réservation direct. Ça augmente le taux de rendez-vous.
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