Build a Compelling Sales Call Script for Your Web Agency
This prompt generates a complete, personalized B2B sales call script for a web agency, tailored to its services and target audience.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B sales expert for web agencies. You will write a structured sales call script for [AGENCY_NAME] that offers [MAIN_SERVICE] (e.g., website redesign, SEO, maintenance, etc.). Our target is [CLIENT_TYPE] (e.g., SME managers, marketing managers, technical directors). The script must include:
- Opening: compelling hook personalized with the prospect's name [PROSPECT_NAME] and mention of [INDUSTRY_SECTOR].
- Discovery: 3 open-ended questions to identify current pain points related to [COMMON_PROBLEM] (e.g., conversion rate, visibility, site speed).
- Value Proposition: present [BULLET_PROOF_ARGUMENT] (e.g., our method increased traffic by 150% in 3 months) and adapt it to their industry.
- Objection Handling: list of the 3 most frequent objections for [MAIN_SERVICE] (e.g., 'no budget', 'already have a provider', 'not urgent') with reasoned responses.
- Call to Action: propose a concrete step (free audit, demo, discovery meeting) lasting [CTA_DURATION] minutes.
Add sample phrases to personalize based on [PROSPECTING_CHANNEL] (LinkedIn, email, phone). The tone should be professional but warm. Use terms like ROI, performance, support. Include realistic generic numbers and case studies (e.g., +40% leads in 2 months). Don't forget the post-call follow-up: summary email with [FOLLOW_UP_EMAIL_SUBJECT].
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Why this prompt works
<p>This prompt is designed for web agencies looking to professionalize their sales approach. It structures the call into key phases: opening, discovery, proposition, objections, closing. The variables in brackets allow fine personalization for each campaign.</p><p>To use it, replace the variables like [AGENCY_NAME], [MAIN_SERVICE], [CLIENT_TYPE] with your actual information. Test multiple versions with different arguments to identify the most effective message. Adapt the script to each prospect: mention their industry, name, and specific challenges.</p><p>This prompt can be used for phone prospecting as well as LinkedIn messages or emails. It includes social proof and objection handling elements, essential in B2B. Use it with a CRM to track script performance.</p>
Use Cases
Expected Output
A structured sales call script, in French, ready to use, with spaces to personalize the variables.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pensez à faire répéter le script à voix haute avant chaque appel et à ne garder que les formulations qui sonnent naturelles pour vous. Pour l’objection budget, remplacez l’argument prix par un chiffre de ROI concret lié à votre prestation. Enfin, prévoyez une variante d’accroche selon le canal : plus courte sur LinkedIn, plus directe au téléphone.
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